Brian Dresher

Brian Dresher, @bdresherDirector of Business DevelopmentNovember 30, 2011

Maximizing Content Distribution on the Social Web

OVERVIEW

1. Value and evolution of partnerships

2. Audience engagement on the social

web

3. New opportunities for distribution

4. Key take-aways

1. VALUE OF PARTNERSHIPS

IF YOU BUILD IT, THEY WILL COME…

…WAS A GOOD STRATEGY IN 1994.

The Value of Content Distribution Partnerships

• Brand exposure

• Traffic referrals

• SEO value

• Social reach

• New audience

Publisher Partnerships with Mashable

Promotion on Follow & Social Networks

Audience discovery

Publisher

Content

Traffic and Social Benefits for Publisher Partners

Time, Money or Resources

Photo courtesy of Moyan_Brenn Photo courtesy of AMagill

Fitness Test for Evaluating Partnerships

• Brand

• Demographic

• Content

• Strategic

• Value

2. AUDIENCE ENGAGEMENTBUILDING COMMUNITY ONLINE AND

OFFLINE

Develop a Network of Influencers

• 3,900,000+ Followers Across Social Platforms

• 15,000,000+ Unique Monthly Visitors

• 125,000+ Daily Retweets on Twitter

• 65,000+ Facebook Shares per week

• 1,400+ Mashable meetups worldwide (Meetups)

650,000+Facebook Fans

SOCIAL MEDIA AUDIENCE DATA

2,600,000+Twitter Followers

126,000+YouTube Subscribers

154,000+Google+ Followers

100,000+Foursquare Followers

400,000+RSS Subscribers

Be a Resource Online and OfflineFoursquare Twitter

Tumblr

Get Satisfaction

Share the Personality Behind Your Brand

Connect with Your Social Community

3. NEW OPPORTUNITIES FOR DISTRIBUTION

TAKE ADVANTAGE OF CONVERGENCE

Social Networks

Instant Communication

News Consumption

Evolution of Real-Time Distribution Tools

SMSIM

Mashable Follow Increases Engagement✓Users find and follow

favorite topics -- including Publisher brands.

✓Easily share stories with one share button.

✓Follow people of interest.

✓Earn badges for participating!

✓Easy login with Facebook or Twitter account.

Traditional Media + New Media + UGC

News Aggregation Apps

Second Screen Experiences

MTVWatchWith

DisneySecond Screen

Bravo Now

Notifications

Twitter Gowalla Foursquare

4. Key Take-Aways

• Maximize the distribution platforms for delivering content.

• Build partnerships to deliver your message to places you can’t reach.

• Create opportunities to interact with your audience in real-time.

• Showcase your personality and provide access to how you operate.

• Adapt to the evolving behaviors of both the online space and evolving behaviors of your audience.

• Measure the effectiveness of your efforts and adjust accordingly.

Where to Find MashableOnline

• Website – www.mashable.com• Facebook – www.facebook.com/mashable• Twitter – @mashable• Google+ – http://gplus.to/mashable• LinkedIn – www.linkedin.com/groups/Fans-Mashable-60043• YouTube – www.youtube.com/mashable• Foursquare – www.foursquare.com/mashable• Gowalla – www.gowalla.com/mashable• Tumblr – www.mashablehq.com• StumbleUpon – www.stumbleupon.com/stumbler/mashable/• Get Satisfaction – www.getsatisfaction.com/mashable

Mobile Apps• iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986• iPhone – itunes.apple.com/us/app/mashable/id356202138• Android – market.android.com/details?id=com.intridea.mashable• Kindle – amazon.com/Mashable/dp/B0012FN0XG