Transcript
Strategies for Promotion of Strategies for Promotion of Plymouth State UniversityPlymouth State University
BRENDON BRENDON MAHONYMAHONY
• Southbury, Connecticut• Pomperaug High School
’08
● Junior-Class of 2012• Business Major• Hobbies
▪Snowboarding ▪Basketball
▪Fishing
A Peak at Plymouth State
▪Founded in 1871 as a teacher training school
▪ 50 majors and over 60 minors
▪ Caring academic community , friendly campus▪ Easy access to New Hampshire’s great outdoors
• 4,300 undergraduate students from 25 states
▪ 46% from out of state▪ Roughly 70% of students stay on campus
on a typical weekend.▪ 80% of all Plymouth students receive
some form of financial assistance.
Who Goes Here?
▪ Ages 16-20
▪High school ▪Junior & Seniors
▪Skiers & Snowboarders▪Southern CT. Residents▪Bachelor degree aspirationsParents▪Middle-Class
Who are we targeting?
▪Lack of quality ski terrain nearby
▪The “expectation” of students going to college
▪Within 3 hour drive
Why Southern Connecticut?
Woodbury Ski Area, CT Loon Mountain, NH
MOUNTAIN STATSVertical drop:2100 feet
Skiable Acres:340Number of Trails:55
Mountainous Differences
Woodbury Ski AreaWoodbury, Connecticut
STRATEGIC ADVERTISMENT PLACEMENT
Sponsoring our Students and Alumni
Mike Ravelson ’12
Ted Lavoie ‘08
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