Brendon Mahony Presentation with Audio

Strategies for Promotion of Strategies for Promotion of Plymouth State UniversityPlymouth State University

BRENDON BRENDON MAHONYMAHONY

• Southbury, Connecticut• Pomperaug High School

’08

● Junior-Class of 2012• Business Major• Hobbies

▪Snowboarding ▪Basketball

▪Fishing

A Peak at Plymouth State

▪Founded in 1871 as a teacher training school

▪ 50 majors and over 60 minors

▪ Caring academic community , friendly campus▪ Easy access to New Hampshire’s great outdoors

• 4,300 undergraduate students from 25 states 

 ▪ 46% from out of state▪ Roughly 70% of students stay on campus

on a typical weekend.▪ 80% of all Plymouth students receive

some form of financial assistance.

Who Goes Here?

▪ Ages 16-20

▪High school ▪Junior & Seniors

▪Skiers & Snowboarders▪Southern CT. Residents▪Bachelor degree aspirationsParents▪Middle-Class

Who are we targeting?

▪Lack of quality ski terrain nearby

▪The “expectation” of students going to college

▪Within 3 hour drive

Why Southern Connecticut?

Woodbury Ski Area, CT Loon Mountain, NH

MOUNTAIN STATSVertical drop:2100 feet

Skiable Acres:340Number of Trails:55

Mountainous Differences

Woodbury Ski AreaWoodbury, Connecticut

STRATEGIC ADVERTISMENT PLACEMENT

Sponsoring our Students and Alumni

Mike Ravelson ’12

Ted Lavoie ‘08