Transcript
About us
• Largest cinema content & leading e-commerce company of
India.
• Catering to over 2 million online registered customers.
• One shop for celebrity & Bolllywood related products,
celebrity inspired electronics, movies merchandise,
branded kids shopping, DVD/VCD etc.
• PAN India footprints. Operating from 3 cities Delhi, Mumbai,
and Bangalore.
• Backed by world renowned investors - Draper Fischer
Jurveston, Matrix India Partners and NEA Indo-US Ventures.
Vital stats
• Monthly visits : 4 million (Unique 3 million)
• Page views: 45 million (overall)
• Monthly telephonic interactions: 400,000
• Monthly SMS interactions: 2,000,000
• Monthly physical Interactions: 80,000 (Seventymm
representatives visiting customers in Delhi NCR, Mumbai,
Bangalore, rest through logistic partners).
• Approx 32,000+ skus in different categories
Our customers
Demography:
– Professionally qualified : 25 – 50 years
– Income Group: SEC A1, A2, B1 (Average MHI Rs.
60k+)
– 90% married with one or more kids @ home
Psychographic:
– Drives a Honda – aspires for C-Class
– Watches news channels, Discovery, NGC
– Reads TOI, ET, Mint & India Today
Profile:
– English speaking, working in a MNC
– Access to TV, Computers / Laptops / Internet /
Mobile.
– Prefers to spend quality time at home with self /
family
– Active credit card / debit card / net banking users
99% belong to SEC ‘A’ & ‘B’
class89% own a car
97% own credit card
82% own a computer or
laptop
98% are from Metros
80% are Males
100% are Graduate & above
74% Above 60 k monthly
family income
99% indulge in online shopping
Age 19-24 years – 8%Age 25-35 years - 79%Age 36-45 years – 13%
India's most attractive audiences. Our
audience has affluent standard of living with the Highest Buying Power Index. Over 20 lacs active online users, who
have been personally involved in purchasing a wide array of goods and services online. They love frequently Movie
watching along-with family / friends, in theaters and at home as well. Our audience have relatively better
‘premium’ economic profiles and more evolved’ net usage behavior as compared to the generic portals / publishers. Our audience
are composed of decision-makers, corporate planners,
Professionals Executives,Fun & Entertainment loving Families
Probably the only Internet company with 3600 branding solutions.
1. Online: Banners, Video ads, Mailers, Innovations (Road block, Expandos, Site captures, Page tear, big slide banners etc.).
2. Print /Dispatches: Reaching out to our 3,000 customers daily with leaflets and pamphlets.
3. Word of Mouth: More than 100 tele executives leading to over 12,000 interactions daily.
1. Onlinea. Ad Inventory ->
Banners on websiteBanners on e-mails & newsletters
Video Ads
b. Innovations -> Road block
ExpandosSite capturePage tear
c. Email Marketing Opt-in e-mail recipients base
d. Lead generation – Online/SMS
980x450 pxl
Blank space- 200 pxl from left side
BG: white/grey, JPEG,30-35 kb
728x90 pxl all pages
Home page
300x250 pxl
Product detail pages
Celeb Buzz
300x250 pxl
Customized properties – text link
News letter banner to 2 mil customers every day
Registered database : 2 MillionDedicated EDM
Lead generation
The all new Uber
Cool Hyundai i20 is
here. It’s got it all –
space, style and
safety. For test
drive SMS
‘HYUNDAI’ to
5757570,
Lead generation / SMS Marketing
2. Print
a. We deliver over 3000 consignments daily.
b. Same to carry your message:• Either as an insert• Pouch branding• Sampling trial product• Physical brochure or newsletters
Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention.
Advertiser’s offers can be promoted to Seventymm Customers as special offer
Print advertising –shipment insertions
Contextual messaging @ order confirmation page.
Also, to create the hype saying -get ready to receive further details along with shipment to paint your home…
Print advertising –Sample smart Idea –shipment insertions –Paint client..part I
Seventymm products is received at customers end, + Asian paint leaflet & shade card with call to action message
Print advertising –sample smart Idea –shipment insertions –Paint client..part II
3. Word of mouth
a. More than 100 tele executives leading to over 12,000 interactions daily
b. Adequate Infrastructure in place for personalize
calls to our customers communicating client
offers & soliciting interests.
Special offer for our privileged
customers, all new Honda Civics' Test Drive FREE, would you like to test that
out!!
Communicating client offer
Brands associated with us
Thank You !!
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