Brand Solution- By Seventymm

About us

• Largest cinema content & leading e-commerce company of

India.

• Catering to over 2 million online registered customers.

• One shop for celebrity & Bolllywood related products,

celebrity inspired electronics, movies merchandise,

branded kids shopping, DVD/VCD etc.

• PAN India footprints. Operating from 3 cities Delhi, Mumbai,

and Bangalore.

• Backed by world renowned investors - Draper Fischer

Jurveston, Matrix India Partners and NEA Indo-US Ventures.

Vital stats

• Monthly visits : 4 million (Unique 3 million)

• Page views: 45 million (overall)

• Monthly telephonic interactions: 400,000

• Monthly SMS interactions: 2,000,000

• Monthly physical Interactions: 80,000 (Seventymm

representatives visiting customers in Delhi NCR, Mumbai,

Bangalore, rest through logistic partners).

• Approx 32,000+ skus in different categories

Our customers

Demography:

– Professionally qualified : 25 – 50 years

– Income Group: SEC A1, A2, B1 (Average MHI Rs.

60k+)

– 90% married with one or more kids @ home

Psychographic:

– Drives a Honda – aspires for C-Class

– Watches news channels, Discovery, NGC

– Reads TOI, ET, Mint & India Today

Profile:

– English speaking, working in a MNC

– Access to TV, Computers / Laptops / Internet /

Mobile.

– Prefers to spend quality time at home with self /

family

– Active credit card / debit card / net banking users

99% belong to SEC ‘A’ & ‘B’

class89% own a car

97% own credit card

82% own a computer or

laptop

98% are from Metros

80% are Males

100% are Graduate & above

74% Above 60 k monthly

family income

99% indulge in online shopping

Age 19-24 years – 8%Age 25-35 years - 79%Age 36-45 years – 13%

India's most attractive audiences. Our

audience has affluent standard of living with the Highest Buying Power Index. Over 20 lacs active online users, who

have been personally involved in purchasing a wide array of goods and services online. They love frequently Movie

watching along-with family / friends, in theaters and at home as well. Our audience have relatively better

‘premium’ economic profiles and more evolved’ net usage behavior as compared to the generic portals / publishers. Our audience

are composed of decision-makers, corporate planners,

Professionals Executives,Fun & Entertainment loving Families

Probably the only Internet company with 3600 branding solutions.

1. Online: Banners, Video ads, Mailers, Innovations (Road block, Expandos, Site captures, Page tear, big slide banners etc.).

2. Print /Dispatches: Reaching out to our 3,000 customers daily with leaflets and pamphlets.

3. Word of Mouth: More than 100 tele executives leading to over 12,000 interactions daily.

1. Onlinea. Ad Inventory ->

Banners on websiteBanners on e-mails & newsletters

Video Ads

b. Innovations -> Road block

ExpandosSite capturePage tear

c. Email Marketing Opt-in e-mail recipients base

d. Lead generation – Online/SMS

980x450 pxl

Blank space- 200 pxl from left side

BG: white/grey, JPEG,30-35 kb

728x90 pxl all pages

Home page

300x250 pxl

Product detail pages

Celeb Buzz

300x250 pxl

Customized properties – text link

News letter banner to 2 mil customers every day

Registered database : 2 MillionDedicated EDM

Lead generation

The all new Uber

Cool Hyundai i20 is

here. It’s got it all –

space, style and

safety. For test

drive SMS

‘HYUNDAI’ to

5757570,

Lead generation / SMS Marketing

2. Print

a. We deliver over 3000 consignments daily.

b. Same to carry your message:• Either as an insert• Pouch branding• Sampling trial product• Physical brochure or newsletters

Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention.

Advertiser’s offers can be promoted to Seventymm Customers as special offer

Print advertising –shipment insertions

Contextual messaging @ order confirmation page.

Also, to create the hype saying -get ready to receive further details along with shipment to paint your home…

Print advertising –Sample smart Idea –shipment insertions –Paint client..part I

Seventymm products is received at customers end, + Asian paint leaflet & shade card with call to action message

Print advertising –sample smart Idea –shipment insertions –Paint client..part II

3. Word of mouth

a. More than 100 tele executives leading to over 12,000 interactions daily

b. Adequate Infrastructure in place for personalize

calls to our customers communicating client

offers & soliciting interests.

Special offer for our privileged

customers, all new Honda Civics' Test Drive FREE, would you like to test that

out!!

Communicating client offer

Brands associated with us

Thank You !!