Brand pie presentation_transform_conference

Great brandsGreat talentGreat margin

“If this business were split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.”

John Stuart, CEO, Quaker Oats Co, 1922 - 1953

“If this business were split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.”

“If this business were split up, I would give you the land, bricks, mortar, brands and people, and I would fare better than you.”

John Stuart, CEO, Quaker Oats Co, 1922 - 1953

Reputation management

Reputation management

BRAND

VTALENT

Reputation management

BRAND

170%Gallup

70%

170%Gallup

Market Leader

70%

170%Gallup

Market Leader

68%Journal of Applied Psychology

70%

170%Gallup

Market Leader

70%Journal of Applied Psychology

+50%-50%Corporate Leadership Council

70%

340%Gallup

Market Leader

70%Journal of Applied Psychology

30%of CEOs PriceWaterhouse Coopers

+50%-50%Corporate Leadership Council

30%of CEOs PriceWaterhouse Coopers

3rdMost important Economist Intelligence Unit

No.170%Journal of Applied Psychology

+50%-50%Corporate Leadership Council

30%of CEOs PriceWaterhouse Coopers

3rdMost important Economist Intelligence Unit

No.1

+50%-50%Corporate Leadership Council

No.1Boston Consulting Group

30%of CEOs PriceWaterhouse Coopers

3rdMost important Economist Intelligence Unit

No.1Boston Consulting Group

Comms

3D

Product/Service

People

What do you want to achieve?

Employer branding

Ultimately about improving gross margin

Employee engagement

Brand engagement

Improved talentacquisition

Improved operationaleffectiveness

Superior customerexperience

?

Siloed organisations

Siloed service providers=

BRAND

TALENT

BRANDTALENT

ConfidenceCompetenceConnection

Who is asking these questions?

Are you?

What is the talent dimension to what

you are working on?

What additional benefit or value could

be created?

Cross the chasm.

ASK THINK CONNECT

What is the talent dimension to what

you are working on?

What additional benefit or value could

be created?

ASK THINK

Cross the chasm.

CONNECT

Cross the chasm.

CONNECT

What is the talent dimension to what

you are working on?

ASK

What additional benefit or value could

be created?

THINK

Operations

Product /Service Relationships

Whatever your brand transformation objective… engaged talent matters

Customers

Employees

+70%

+70%

+140%

It’s both / and … not either / or

BRANDTALENT

BRAND + TALENT

Thank you!