Great brands Great talent Great
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Great brandsGreat talentGreat margin
“If this business were split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.”
John Stuart, CEO, Quaker Oats Co, 1922 - 1953
“If this business were split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.”
“If this business were split up, I would give you the land, bricks, mortar, brands and people, and I would fare better than you.”
John Stuart, CEO, Quaker Oats Co, 1922 - 1953
Reputation management
Reputation management
BRAND
VTALENT
Reputation management
BRAND
170%Gallup
70%
170%Gallup
Market Leader
70%
170%Gallup
Market Leader
68%Journal of Applied Psychology
70%
170%Gallup
Market Leader
70%Journal of Applied Psychology
+50%-50%Corporate Leadership Council
70%
340%Gallup
Market Leader
70%Journal of Applied Psychology
30%of CEOs PriceWaterhouse Coopers
+50%-50%Corporate Leadership Council
30%of CEOs PriceWaterhouse Coopers
3rdMost important Economist Intelligence Unit
No.170%Journal of Applied Psychology
+50%-50%Corporate Leadership Council
30%of CEOs PriceWaterhouse Coopers
3rdMost important Economist Intelligence Unit
No.1
+50%-50%Corporate Leadership Council
No.1Boston Consulting Group
30%of CEOs PriceWaterhouse Coopers
3rdMost important Economist Intelligence Unit
No.1Boston Consulting Group
Comms
3D
Product/Service
People
What do you want to achieve?
Employer branding
Ultimately about improving gross margin
Employee engagement
Brand engagement
Improved talentacquisition
Improved operationaleffectiveness
Superior customerexperience
?
Siloed organisations
Siloed service providers=
BRAND
TALENT
BRANDTALENT
ConfidenceCompetenceConnection
Who is asking these questions?
Are you?
What is the talent dimension to what
you are working on?
What additional benefit or value could
be created?
Cross the chasm.
ASK THINK CONNECT
What is the talent dimension to what
you are working on?
What additional benefit or value could
be created?
ASK THINK
Cross the chasm.
CONNECT
Cross the chasm.
CONNECT
What is the talent dimension to what
you are working on?
ASK
What additional benefit or value could
be created?
THINK
Operations
Product /Service Relationships
Whatever your brand transformation objective… engaged talent matters
Customers
Employees
+70%
+70%
+140%
It’s both / and … not either / or
BRANDTALENT
BRAND + TALENT
Thank you!
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