Transcript
The Agenda
4:00 - 4.45 Networking drinks
4.45 - 4.50 Welcome by Amber Jones, Head of Product at RMP Enterprise
4.50 - 5.05 Student survey findings and insights delivered by Alex Parkes, Future Talent Strategist at AIA Worldwide
5.05 - 5.25 Awards ceremony commences
5.25 - 5.55 Networking game
5.55 - 6.15 Headline awards ceremony
6.15 - 7.00 Canapés and drinks
7.00 onwards Official end - feel free to stay in Sway for drinks with the RMP team!
#OCPAwards
Alex ParkesFuture Talent Strategist
We want to recruit stars
So what do they think?
3-4 societies on average but ranging up to 7!
•Over half visit once a week
•17% 2-3 times a week
•29% once a month
Social Life
Well connected
Social Applications
Top Months:
SeptemberOctoberNovember February
Event Timing
• Social media promotion• Email invites• Flyers
Event Promotion
Lloyd’s jelly beans to match you personality
Lloyd’s jelly beans to match you personality
One firm held an event at a
museum which was memorable
One firm held an event at a
museum which was memorable
A lot of the favourites involved food – everything from pizza to popcorn!
A lot of the favourites involved food – everything from pizza to popcorn!
Accenture’s cereal bar – good brand awareness
Accenture’s cereal bar – good brand awareness
Simmons & Simmons
photobooth with social
media
Simmons & Simmons
photobooth with social
media
Hashtag competitions
for prizes
Hashtag competitions
for prizes
Memorable Events
Memorable EventsJLR – personal
meetings in relevant
departments
JLR – personal meetings in
relevant departments
Accenture cardboard vinyl players with secret messages –
more effective than normal flyers
Accenture cardboard vinyl players with secret messages –
more effective than normal flyers
Interactive events where students can play games
Interactive events where students can play games
Microsoft had a big blow up
tent
Microsoft had a big blow up
tent
Mondelēz - Free chocolate
and talks
Mondelēz - Free chocolate
and talks
‘Though many attend careers fairs this is not
sufficient and does not leave the intended
lasting effect’
‘Though many attend careers fairs this is not
sufficient and does not leave the intended
lasting effect’
Lots of spin the wheel games
Lots of spin the wheel games
RBS Indian Summer
RBS Indian Summer
• Content relevant to degree
• Employee/peer-to-peer engagement
• Networking opportunities
• Freebies
• Show culture and work/life balance
• Different ways to engage - ask anon Qs on an iPad
• Not just a PPT presentation
Presentations
55% have had video interviews
Pros:-Like the space between answering questions-Comfortable at home
Cons:-Weird and daunting at first-Pre recorded interviews feel awkward and impersonal
Video interviewing
• Strong organisation
• Feeling valued
• Supportive environment
• Chance to shine
• Having peers present
• Good food
• Information to prepare
Assessment wins
• Target societies
• Use social media
• Tailor your message
• Take relevant people
• Include food!
• Dare to be different
Steps to success
The Awards Ceremony6 Brand Manager Awards
4 Industry Awards1 Champion Award
The Judging Panel
FacilitatorEileen Morgan, Senior Account Manager & Event Coordinator, On-Campus Promotions
Agency RepresentativeAlex Parkes, Future Talent Strategist, AIA Worldwide
AGR RepresentativeClaire Adams, Relationship Manager at AGR (Association of Graduate Recruiters)
University RepresentativeRachel Heatley - Student Communications Manager, University College London
Brand Manager Awards
Gold Award for a Brand Ambassador
Justin Kanji
WINNER
Gold Award for aBrand Representative
Shylee Shah
WINNER
Best Campus ManagerSponsored by
Chirag Savjani
WINNER
Most Innovative Brand Manager
Sponsored by
Jonathan Hollingsworth
WINNER
Best StudentEngagement Online
Sponsored by
Sunil Berry
WINNER
Best Student Engagement On Campus
Sahayu Goyal
WINNER
Networking Game
Daphne McRaeBrand Manager Alumni
Overview Of The Brand Ambassador Experience
• Lecture shout-outs and social media• Organised speakers from Linklaters to come on campus• Assist drop-in sessions to give extra application support• Wrote in-depth competitor report• Built relationships• Distributed free food… in my kitchen
• Over 750 people driven to the graduate recruitment website• Facebook likes up 144% • Created and managed Twitter account• 3 editorials secured in a student newspaper and sponsorship deal secured• Quadrupled target attendance for Linklaters’ London firm presentation• Additional location secured for the Borrow a Brolley campaign and twice as many
brolleys were distributed as were in the previous year
Results Of My Campaign
• Brilliant friends, lots of networking opportunities with very impressive people• Unanimously elected president of a Women in Business-type society• Invaluable insight both into how a small, fast-growing company is run, as well as how an
enormous law firm works• An immeasurable confidence boost and presentation skills• Heightened capacity for analysis and understanding of people• Instant credibility and tangible impact
What I Got Out Of The Role
• Be imaginative about how you go about things and use all available resources to the fullest
• Some great people to build relationships with are the Careers Service, societies (even outside existing sponsorship deals) and other Brand Ambassadors
• Put yourself out there early on in the term, before university work gets too hectic• Be very conscious about what is and isn’t working and react accordingly – use
available statistics to help you with this• Be organised!
Tips For Future Brand Ambassadors
• Professional (and wonderfully helpful) staff – everyone really knows what they’re doing• Great to see the impact I was having through the detailed statistics they collected and
reassuring to know they’ve got a proven track record• Driven to take my campaign further by how much effort they put into coming up with
innovative ways to help us along• Brilliant experience to be able to help provide an insight into how to target my (often
misunderstood) generation
Thank You On-Campus Promotions!
Brand Manager Awards
Industry focused:IT & Technology
Anna Langford
WINNER
Industry focused:Law
Sponsored by
Justin Kanji
WINNER
Industry focused:Engineering
Sponsored by
Ivaylo Shishedzhiev
WINNER
Industry focused:Finance
Sponsored by
Pavel Degtiarev
WINNER
On Campus Champion 2015
Jonathan Hollingsworth
HIGHLY COMMENDED
Justin Kanji
WINNER
For more information on On-Campus Promotions:http://www.oncampuspromotions.co.uk/
Follow us on Twitter: @OnCampusPromoLike us on Facebook: OnCampusPromo
top related