Transcript
Brand ailures
SERVICESSohaib Afzal Rana
Mohsin Ali Sadiq
ailureNature of Service – Coffee Shop
Nature of Failure – Cultural Failure
Pakistanis’ preferred hot beverage - Tea
Coffee consumed as a byproduct to some dessert – CB Research
Product Offering did not include desserts
Also failed in India
ailure
Nature of Service – Banking & Finance
Nature of Failure – People’s Failure
Temasek Holdings, Singaporean state-owned institutional investor, invested $540 million into NIB Bank
NIB Bank Losses - $400 million
Being Acquired by ICBC – World’s most profitable bank
ailure
Nature of Service – Telecommunication
Nature of Failure – Tired Brand
Failure to keep up with technology – GSM
ailure
Nature of Service – Auction Website
Nature of Failure – Idea Failure
Unable to create customer trend of online purchasing and auctioning
Inappropriate model – B2C instead of the orthodox C2C
ailure
Nature of Service – Arcade and Kid’s Entertainment
Nature of Failure – Tired Brand
Advanced Gaming Consoles
Portability
Gaming Industry - Choices
ailureNature of Service – Air Travel
Nature of Failure – People’s Failure
Leased B 737-200s in 1993 - grounded after it started losing money and failed to clear CAA dues.
Relaunched operations in 2012 after 12 years gap
Arshad Jalil appointed as managing director - former CEO of Shaheen Air and owns an aircraft maintenance company
Nature of Service – Theme based dining
Nature of Failure – Idea Failure
A large proportion of the population is unfamiliar with Hollywood (except certain characters such as Rambo)
ailure
ailure
Nature of Service – Casual Dining
Nature of Failure – Cultural Failure
Ahead of its time
Expensive dining for the younger generation
Stools for seating – problems for older generation
Nature of Service – Air Travel
Nature of Failure – People’s Failure
May 2007 - CAA suspended its operations Issues related to the safety of operations and passenger convenience.
ailure
ailure
Nature of Service – Dining
Nature of Failure – Idea Failure
Boasted Better Ingredients – Traditional Pizza with Thin Crust and Dough
Pizza Hut had changed people’s expectations of Pizza – Thick Crust, Greasy, Localized flavors etc.
QUESTIONS
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