Brand failures in Pakistan - Services

Brand ailures

SERVICESSohaib Afzal Rana

Mohsin Ali Sadiq

ailureNature of Service – Coffee Shop

Nature of Failure – Cultural Failure

Pakistanis’ preferred hot beverage - Tea

Coffee consumed as a byproduct to some dessert – CB Research

Product Offering did not include desserts

Also failed in India

ailure

Nature of Service – Banking & Finance

Nature of Failure – People’s Failure

Temasek Holdings, Singaporean state-owned institutional investor, invested $540 million into NIB Bank

NIB Bank Losses - $400 million

Being Acquired by ICBC – World’s most profitable bank

ailure

Nature of Service – Telecommunication

Nature of Failure – Tired Brand

Failure to keep up with technology – GSM

ailure

Nature of Service – Auction Website

Nature of Failure – Idea Failure

Unable to create customer trend of online purchasing and auctioning

Inappropriate model – B2C instead of the orthodox C2C

ailure

Nature of Service – Arcade and Kid’s Entertainment

Nature of Failure – Tired Brand

Advanced Gaming Consoles

Portability

Gaming Industry - Choices

ailureNature of Service – Air Travel

Nature of Failure – People’s Failure

Leased B 737-200s in 1993 - grounded after it started losing money and failed to clear CAA dues.

Relaunched operations in 2012 after 12 years gap

Arshad Jalil appointed as managing director - former CEO of Shaheen Air and owns an aircraft maintenance company

Nature of Service – Theme based dining

Nature of Failure – Idea Failure

A large proportion of the population is unfamiliar with Hollywood (except certain characters such as Rambo)

ailure

ailure

Nature of Service – Casual Dining

Nature of Failure – Cultural Failure

Ahead of its time

Expensive dining for the younger generation

Stools for seating – problems for older generation

Nature of Service – Air Travel

Nature of Failure – People’s Failure

May 2007 - CAA suspended its operations Issues related to the safety of operations and passenger convenience.

ailure

ailure

Nature of Service – Dining

Nature of Failure – Idea Failure

Boasted Better Ingredients – Traditional Pizza with Thin Crust and Dough

Pizza Hut had changed people’s expectations of Pizza – Thick Crust, Greasy, Localized flavors etc.

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