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IMPACT BRANDING CONSULTING INC
Brand Development BootCamp Overview &
Sponsorship Educating Micro-Businesses to Leverage the New
Economy & Technology for Sustainability 2 Day Intensive Program
Designed & Fully Owned Impact Branding Consulting, Inc Ms. Natasha Davis RN-BSN, MBA-M, CEME, CSMA
Updated 2016
Impact Branding, Inc is the creator and owner of all content related to the Brand Development Bootcamp. No part of this material may be copied, duplicated or redesigned. This document is designed to be viewed by the specific person/company it was sent to. Impact Branding Consulting, Inc maintains all exclusive rights as of 10/2010.
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Summary:
Small Businesses account for 95% of the U.S economy’s job creation, taxes & stimulation. In 2010 over
500 businesses were reported closed in the state of Georgia as well as over 200 financial institutes.
Between 2006 and 2009 over 14,000 small businesses known as Micro-Businesses rapidly closed. The
outcome left U.S Small Businesses & the economy in challenging times.
In January 2012, the company conducted a online survey to assess the financial and operational
position of Small Businesses. The survey revealed that 72% of the businesses on the Linked-In Social
Network were Small Businesses and 18% of those businesses had less than five employees. The average
annual gross revenue of those micro-businesses participating in the survey was $25,000 with 90% of the
business owners were willing to invest into a product that would help them grow their business. The
results further revealed that 50% of the survey participants felt that having access to contemporary
training would increase their productivity and 55% felt that instructional education about Marketing was
extremely important.
The CEO of Impact Branding Consulting, Inc Ms. Natasha Davis, Branding Strategist, designed the “Brand
Development BootCamp™”in October of 2010. The BootCamp encompasses four (4) modules that cover
key elements that all business owners must know & must apply. The 2 Day Intensive BootCamp is
created to deliver hands-on, interactive & highly effective information geared around getting results.
The delivery of the Bootcamp further positions Impact Branding to accomplish the five business
community impact goals. In February 2012 the Bootcamp Training Program was restructured for greater
effectiveness. Since then, Natasha and the supporting expert facilitators have hosted over 30 successful
BootCamps.
Natasha and her team of facilitators desire to continue significantly impacting economic growth, with
strong development of the small business community and closing the knowledge capital disparity,
globally. Through collaborative partnerships and host organizations, global education of the business
community will be achieved with the “Brand Development Bootcamp”.
Host Organizations are positioned as Bootcamp Training partners where the business community can
conveniently access the Bootcamp Training Program. Host Organizations welcome the training program
to their location and affiliated members as well as the public if desired. Once established as an official
Host Organization, Impact Branding facilitators manage the actual training program and curriculum.
Organizations may access the "Train the Trainer" program where they are taught the program and can
facilitate the Brand Development Bootcamp independently.
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Increase Commerce
Increase Business Survival
Improve Financial Health
Improve Competitve
Edge
Create Global Partnerships
Education Confidence Resources Opportunities Communication
Our 5
Business
Community
Impact Goals
Our Key Focal
Points
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
The “Brand Development BootCamp™” meets the educational, economical and foundational needs of
the Small Businesses & Independent Entrepreneurs worldwide. This 2 Day Intensive Brand Bootcamp
training program provides company owners with the resources, tools and knowledge required in order
to improve operations, business development, increase client acquisition and revenue margins. Within
an average of 6 months of investing into the Brand Development Bootcamp training program series,
businesses who consistently apply the knowledge learned, are experiencing a minimum of 13% revenue
increases, 6%-10% profit margin improvements and 18-25% increases in client activity. These business
owners are also exhibiting improved time management, operations, community involvement, business
development, financial management & a significant reduction in wasted resources.
The Purpose of the “Brand Development Bootcamp” is to equip and educate Small Businesses and
Independent Entrepreneurs how to leverage the new economy and use technology for sustainability,
resulting in positive economic contribution. The Bootcamp provides Micro-Businesses the same
advantage as large companies who have sizable budgets for, Strategic Growth, Research & Development
as well as Marketing. The current condition of the economy has left small businesses with limited
budgets for development and growth. This Brand Bootcamp program systematically & strategically
levels the playing field for Micro-Businesses in this new economy.
The Business community of Atlanta currently invests into the Bootcamp because of its ability to clearly
communicate and provide affordability, valuable/relevant content, accessibility & opportunity. Small
Businesses and Independent Entrepreneurs are constantly looking for ways to grow their business with
the conservative budgets, limited resources, extensive competition and constrained time.
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
THE FUTURE OF THE BOOTCAMP!
The Brand Development Bootcamp aka "ImpactCamp" will be hosting the “BizLife Award” where four
(4) select registrants per year, will be presented with a $1500 Brand Development Award & a Live
promotional Interview on the X-Treme Exposure™ show. The Brand Development Award is designed to
be generated & supported by the sponsoring companies taking position as a BizLife Sponsor or higher.
Each interested candidate will need to submit their full application for inclusion
Submission Requirements & Criteria Winning Criteria Application Fee $35.00 Two (2) Page Executive Summary
including: Business Concept Current Marketing Activities with budget Current New Goals Current Challenges Current Needs
One (1) Minute Business Video Pitching why they should be the awarded & how they would use the money
A Video demonstrating Community Outreach & community support (5 Minute maximum)
Meet the basic submission criteria on deadline
Quality of the Executive Summary Completeness of the Presentation Clarity of the Communication Uniqueness of the Presenting Business Creativity & Uniqueness of the Business
Pitch Video Economic Impact of the Community
Outreach Demonstration of community support &
influence
ImpactCamp sponsors & registrants, will also be participating in the Target 1000 Campaign™ where
initiatives are implemented to support & assist non-profit organizations in their efforts. Five dollars,
($5.00) of every registration & sponsorship are contributed to the T-1000 Campaign. To date, the Target
1000 Campaign ™ has actively supported, facilitated & participated in
community development, education, donation drives to collect food items,
clothing, books, book bags, money and household items for daily living.
T-1000 has previously adopted families and coordinated the collection
of items needed for residents of the Women’s Resource Center to End
Domestic Violence and for fire victims in South Carolina.
For More Details of Community Outreach visit
www.ImpactBrandingConsulting.com
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Financial Forecast r/t Purchase Activity:
Using the A-T-A-R model for Purchase Intention, Impact Branding, Inc has forecasted the Bootcamp Tour
Purchase Activity. Impact Branding, Inc has a market potential of 10,600 out of state businesses that
they can access and make aware of the Tour. A 5-point survey will be sent to the 10,600 businesses,
estimating that 2,000 businesses will participate in the survey (Calculations based on this). Of the 2,000
participants, 10% (200) will respond they would “definitely buy” & 40% (720) will respond they would
“probably buy”. Based on typical consumer buying behavior, 70% of the definitely would buy
respondents will actually invest in the BootCamp & 30% of the probably would buy respondents will
actually invest in the BootCamp.
Purchase Intention = 19% {(0.10)(0.70) = 0.07 + (0.40)(0.30) = 0.12 0.07 + 0.12 = 0.19}
Adjusted Market Potential = 6,042 {10,600 x (0.60)(0.95) = 0.57 10,600 x 0.57 = 6,042}
Potential Purchaser based on Affordability = 604 businesses {6,042 x 0.10 [def buy%] = 604.2)
Actually Purchasers = 115 businesses will purchase {604 x 0.19 [PI] = 114.7 )
Projected annual effective growth rate of 10%
Awareness = 100% adjusted down to 60%
Trial = 70% of the 115 will invest in the Brand Bootcamp once made available (80 businesses)
Availability = 100% adjusted down to 95%
Repeat = 30% will be repeat purchasers (24 businesses – Full Bootcamp) 0.70/(1+ 0.70 – 0.30) = 0.5
Market Share = 20% {0.70 X 0.5 X 0.60 X 0.95 = 0.1995} 19.9%
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
The Brand Development BootCamp™ Program Overview:
Business Branding Builder - Module 1
Provides existing and emerging business owners with the key principles that every company needs in order to grow. “Knowledge, People & Money”. Participants learn the essentials of planning for the launch & growth.
Marketing With Authority -Module 2
Provides existing and emerging business owners with principles & techniques for increasing sales, shortening the time between client reach & getting paid.
Become A Media Magnet - Module 3
Provides existing and emerging business owners with the knowledge of how to construct & pitch the right message to get recognized by any media outlet.
Step Up Your Online Marketing - Module 4
Provides existing and emerging business owners education on creating interactive online audiences that translates to revenue activity & strong internet positioning.
Program Tuition:
Enrollment:
BootCamps are $1199 per person
Host Organization Fund Raising Opportunity
Registration Management:
Online via www.ImpactBrandingConsulting.com
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Brand Development Bootcamp Sponsorship Entitlements & Requirements:
ImpactCamp Presenting Sponsor - $25,000 (2 spots per year available)
Full ImpactCamp Non-Competitor Sponsorship Naming Rights
Full Co-Branding of On-site Collaterals distribution & recognition
Five (5) Complimentary BootCamp Registrations
Additional Rotating AD on strategic media partner platforms
On-site company representative acknowledgement & speaking opportunity*
E-Copy of the statewide Registrants List & all Sponsors Roster
Full Page E-Workbook placement of Company Logo, Description, Biography & Web listing recognition
Inclusive Social Media & Email Marketing with Press Release mention
Company Branding on all related marketing materials & On-Site Banner AD (Electronic & Print)
Company representation on all ImpactCamp video marketing & video trailers
Company acknowledgment for Target 1000 Campaign initiatives & Ceremonial award presentation
“Contributor To Business Development” plaque & V.P complement bonus
ImpactCamp Tour Co-Sponsor - $6,500 (4 available bi-annually) or $2,500 (6 available bi-annually)*
ImpactCamp Co- Naming Rights
Two (2) Complimentary Bootcamp Registrations
Additional Advertising on strategic partner platforms, TV & Radio for 1 month
E-Copy of the statewide Registrants List & BizLife Award Sponsors Roster
Half Page E-Workbook placement of Company Logo, Description and Web listing recognition
Company Co-branding on all related marketing materials & On-Site Banner AD (Electronic & Print)
Company acknowledgment on the ImpactCamp video trailers & video marketing
Inclusive Social Media & Email Marketing with Press release mention
Company acknowledgement for the Target 1000 Campaign initiative & Ceremonial award presentation
“Contributor to Business Development” plaque
** $2,500 ImpactCamp Tour Co-Sponsored companies will have adjusted complimentary registrations of three (3) each**
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
In-Kind Sponsorships Available – No monetary exchange **Gift Sponsors also welcomed**
Venue / Food & Beverage / Print / Lodging / Advertising / Photographer / Videographer
ImpactCamp Signage and Recognition on related Marketing Material & designated On-Site Signage
Promo-Commercial placement on ImpactCamp Video Trailer (production included)
Direct Company sponsorship announcement in the Press Release
List of ImpactCamp Registrants for the month
Inclusive Social Media & Email Marketing
Sponsorship Listing in the E-Resource Book
One (1) Professional Courtesy 20% discounted Registration
BizLife Award Sponsorship Levels
X-Treme BizLife Sponsor - $550 (4 Spots per quarter Available)
BizLife Award Segment Co-Naming Rights
BizLife Signage and Recognition on related Marketing Material & dedicated On-Site Signage
Promo-Commercial placement on BizLife Ceremonial Video Trailer (production included)
Sponsorship listing in the Ceremonial E-Resource Book
Direct Company sponsorship announcement in the Award Ceremony Press Release
Inclusive Social Media & Email Marketing
List of BizLife Registrants & Awardee for the representing program
One (1) Professional Courtesy 10% discounted Registration
Intense BizLife Sponsor - $250 (10 Spots per quarter available)
BizLife Signage and Recognition on related Marketing Material & designated On-Site Signage
Promotional announcement on BizLife Ceremonial Trailer (production included)
Sponsorship listing in the E-Resource Book
Company sponsorship announcement in the Award Ceremony Press Release
Inclusive Social Media & Email Marketing
List of BizLife registrants for the representing program
One (1) Professional Courtesy 10% discounted Registration
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Radical BizLife Sponsor - $ 125 (20 spots per quarter available)
BizLife Tour Signage and Recognition on related Marketing Material & Co-designated On-Site Signage
Promotional recognition on BizLife Video Marketing (production included)
Sponsorship listing in the E-Resource Book
Inclusive Social Media & Email Marketing
One (1) Professional Courtesy 10% discounted Registration
Networking Sponsor - $65 (40 spots per quarter available)
Power Networking Sponsor - (20)
Executive Networking Sponsor - (20)
Segment Signage Acknowledgment and Co-naming Recognition
One (1) Professional Courtesy 10% discounted Registration
On-Site Sponsorship Recognition on related Marketing Material
Sponsorship listing in the E-Resource Booklet
Brand Development Bootcamp Sponsors benefit from the recognition garnered from being direct
collaborative partners of economic development and growth of the business community worldwide. We
also happily accept gift sponsorship such as Gift Cards etc. Impact Branding, Inc P.O. Box 1347
Snellville, Georgia 30078 is the creator & owner of the Brand Development Bootcamp. If you desire
additional details or would like to speak with us regarding your sponsorship of interest, please do not
hesitate to contact the office at 678-390-2681 or 678-390-0276 and speak directly with the Ms. Natasha
Davis . You may also email us at Admin@ImpactBrandingConsulting.com
@IMPCTBranding
@ImpactBrandingVideos
@BusinessDevelopmentBootcamp
@ImpactBrandingConsulting
P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
MY NOTES & QUESTIONS:
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P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681
W: www.ImpactBrandingConsulting.com E: Admin@ImpactBrandingConsulting.com
Business Owners and Independent Entrepreneurs are coming to learn the best practice
principles of effective Business Development & Marketing.
Join our Proud Host Organizations, Sponsors & Supporters of the Business Development Project
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