Brand Strategy Overview

Brand Strategy Overview Presented to WEPP

5.29.13

Do THIS Checklist

 Develop a Clear Focus

 Create Brand Recognition

 Collaborate with Your Audience

 Streamline Across Platforms

 Become the Guardian of Your Brand

 Create a Community

Not THIS

✖ Don’t Be Ignorant of Who Your Audience Is.

✖ Don’t Expect to Build a Superbrand Overnight.

✖ Don’t Underestimate What’s Working.

Designing Your Mission Statement

A Word About Your Mission Statement

•  Important tool for communicating your brand message.

•  Guides your business decisions.

•  Explains: •  Your special niche;

•  What your objectives are; and

•  What your goals are.

The 5 ‘Ws’

WHY?

Why are you doing what you do?

Why Does the Market Need You?

WHO?

Who Is Your Target Audience?

Who Are Your Competitors?

WHERE?

Where Does Your Brand Live?

WHAT?

What Products or Services Do You Offer?

WHEN?

When Are You Happiest, Most Energized and at Your

Best?

HOW?

How Do You Deliver Your Offerings?

Thank You!

•  $50 discount for WEPP Members on 90-minute Brand Strategy Brainstorm. Visit: http://justicefergie.com/wepp

•  20% off BlogaliciousFIVE registration for WEPP Members: http://conference.beblogalicious.com {enter code: WEPPLOVE at checkout}

•  Subscribe to my monthly newsletter: http://JusticeFergie.com/JoinTheParty

•  Share Your Progress with Me! •  @JusticeFergie •  [email protected]