Transcript
WHY BRAINSTORMING ?
YOUR DOMAIN MOVE FROM CONCEPTS TO SOLUTIONS
INITIAL IDEA SOLUTION
Understand your context and an opportunity area
within it
Iterate the solution to a level that can add value to your project domain
GENERATE VALUES THROUGH IDEAS
MOVE FROM CONCEPTS TO SOLUTIONS
INITIAL IDEA BRAINSTORMING SOLUTION
Explore different opportunities and
directions
YOUR DOMAIN
Understand your context and an opportunity area
within it
Iterate the solution to a level that can add value to your project domain
BRAINSTORMING IS A TOOL FOR CREATIVE THINKING
BEFORE YOU START…
CREATE A DESIGN QUESTION TO DRIVE YOUR SESSION HOW MIGHT WE … ?
1. F R A M E D I N A N O P T I M I S T I C T O N E 2. N O T T O O B I G O R B R O A D 3. N O T T O O S P E C I F I C 4. F R A M E D T O I N S P I R E A L O T O F I D E A S
A GOOD DESIGN QUESTION IS..
SHOW SOMETHING OF THE CONTEXT TO INSPIRE THE TEAM
Context: Cooking together with friends at public spaces. Design question: How might we create a new experience of cooking together with friends at public spaces?
Ex.:
THE BRAINSTORMING RULES
1. NOT MORE THAN 30MIN EACH SESSION
2. DEFER JUDGMENT Turn off your critical !lters. Judgment is not what we are looking for at this moment.
No “Buts”
3. ENCOURAGE WILD IDEAS Even when it is hard to be implemented a wild idea can be a good inspiration for possible ideas
4. BUILD ON IDEAS OF OTHERS It is a group session. Don’t be afraid of proposing something more to the other ideas.
Yes, and…
6. STAY FOCUSED ON THE TOPIC Remember our design question. It's what keeps us focused on the problem
7. ONE CONVERSATON AT TIME
It is not about making a masterpiece. It’s about communicating your idea in a way that your team members can understand it.
8. BE VISUAL
Don’t hold your ideas. Share as many as possible
9. GO FOR QUANTITY
Let’s start!
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