Booze. Black Forest & Book

The Booze The Black Forest The Book

EXPERIMENT

• Conducted on Normal human beings over the past 5 years• Normal Human Beings as in Educated, Salaried, well dressed, English

speaking etc • People who pay taxes, walk on pavements, follow traffic rules – Just

normal People • Students, Working Professionals and even Adults • The choice were expressed in show of hands or through

uncontrollable excitement on seeing the objects on the table particularly the Black Forest• The Numbers mentioned have been rounded off for convenient sake

65%Wanted the Black Forest

35%Wanted the Whiskey

Not choosing the book was not the surprising thing

NO ONE SAW THE BOOK THAT WAS THE FUN PART

So why did people choose Black Forest? Its yummy. Its seductive. ????

Pleasure was central The cake gave immense pleasure to see and to eat too.

There is nothing painful in a piece of cake.Its easy Its tasty

Pleasure out weighed pain

The pleasure promised by whisky was worth the painPain = the taste.

The book, considered to be THREAT, hence best ignored. The book did not fall into the pleasure or pain category … hence ignored.If you categorize something as a threat the brain will help you to ignore it

THREAT

The key findings

•Human beings love to process pleasure and reject pain • Its stupid to gravitate towards pain only a Masochist

will do it •So its perfectly normal to process pleasure•Black Forest is defined as something that gives

intense pleasure•The pleasure Booze gives is worth the pain •Books (language) in Threat zone hence ignored

What if we did the same experiment in

the following places ???

Road Side

PRISON

Zoo

How different are we?Are we governed more and more by our instincts and Emotions ???

Where has our intellect gone?

With out language you will reverse evolve

Language = Handling text & speech sounds

•Don’t look at Language as a an activity to fill your brain bucket with knowledge• Language processing is not just sitting with

books all the time its about listening too. •Focus on language because its an exclusive

activity of the Human species•Get emotionally aroused with Language

acquisition.

What are benefits of Language processing

• The Human brain is created for Language(to process words and speech sounds)• Thinking Brain evolved from the parts that was involved in emotions

and feelings. So we have evolved to what we are with Language let us not go on reverse gear• Language is a higher order activity for the Brain, perhaps the toughest challenge for the brain to handle. It requires many cortices to work • The five broad skills that language gives – Listening accuracy,

Memory, Attention, Processing & Sequencing can make one a better human being

Readers Brain

Non Readers Brain

What are the Direct benefits

Activates the following

• Sensory Cortex – Used in getting information (BASIC)

•Back Integrative Cortex – Helps make Meaning of Information •Front Integrative Cortex – Creating new Ideas from

these meanings•Motor Cortex – Ideas are translated into action

Human brain is PlasticWe can recover our language Brain at

any point it time in our life

What does plastic mean?

•Brain is not clay that you can change it easily •Its not metal that it cant be changed•Plastic would mean with consistent work your Brain will change

Learning-Induced Brain Plasticity

Using Language to change the brain

How can you do it ?• You sleep till 8 am every day• You decide to wake up for a

morning walk at 4.30 am• So you set your alarm

SLEEP IS PLEASURE

ALARM IS PAIN

• You use Pain to disrupt Pleasure

How to fail?

• Go to bed the usual time• Wake up to the Alarm• Mute the Alarm• Go back to sleep

DO IT CONSISTENTLY FOR 3 WEEKS

The sound of the Alarm will put you into deeper sleep.

The ALARM LOSES ITS position of a disrupter of sleep

Failure Explained

•A new activity needs preparation •Any new activity needs emotional arousal •Consistently failing becomes a behavior pattern •Your Brain, which is plastic, changes itself to

assimilate FAILURE•The Brain defines FAILURE as a pleasurable

activity•YOU ARE THE ONE WHO DEFINES PLEASURE

AND PAIN TO YOUR BRAIN

YOUR ENCOUNTER WITH SNEHA • She is in a party and you want to talk to her • She is leaving and you think you missed the chance• Suddenly she walks straight at you, whispers something

in your ears• You are excited.

(She gave you her phone number. A day, time and venue to meet next)

The place was noisyYet you heard all that she whispered in your ears

You will not need to set an alarm that will alert you on the day you are supposed to meet her.

Why does meeting Sneha not need an Alarm?

Reason :Intense Emotional Arousal

Failure Success

Emotional Arousal is the key

Emotional Arousal is the key The same emotions that gets aroused for low challenge activities need to be activated for Language Literacy.

So have an intense LOVE or DESIRE or LUST for something use that on LANGUGE

After all thinking Brain evolved from the parts that was involved in emotions and feelings.

Remember

IF YOU DON’T MOULD YOUR OWN BRAINyou lost you mind..

summary• We love pleasure and Reject pain• Language is Threat hence ignored• Language is a higher order activity for the human

brain. Our brain has evolved with language and for language and responds best to language

• Language separates us from other species• Brain is Plastic hence it keeps changing.• Taking on high challenge activity such as reading

helps sharpen the cognitive intelligences.• Emotional Arousal is the key • If you don’t mould your brain yourself – you have lost

your mind/