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The Booze The Black Forest The Book
33

Booze. Black Forest & Book

Nov 27, 2014

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My presentation for Tamilnadu Project Management conference 2013 themed “Deliver True Value with effective Project Management" on 22-23, June 2013 at Hotel Savera, Chennai.
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Page 1: Booze. Black Forest & Book

The Booze The Black Forest The Book

Page 2: Booze. Black Forest & Book

EXPERIMENT

• Conducted on Normal human beings over the past 5 years• Normal Human Beings as in Educated, Salaried, well dressed, English

speaking etc • People who pay taxes, walk on pavements, follow traffic rules – Just

normal People • Students, Working Professionals and even Adults • The choice were expressed in show of hands or through

uncontrollable excitement on seeing the objects on the table particularly the Black Forest• The Numbers mentioned have been rounded off for convenient sake

Page 3: Booze. Black Forest & Book

65%Wanted the Black Forest

35%Wanted the Whiskey

Page 4: Booze. Black Forest & Book

Not choosing the book was not the surprising thing

NO ONE SAW THE BOOK THAT WAS THE FUN PART

Page 5: Booze. Black Forest & Book

So why did people choose Black Forest? Its yummy. Its seductive. ????

Page 6: Booze. Black Forest & Book

Pleasure was central The cake gave immense pleasure to see and to eat too.

There is nothing painful in a piece of cake.Its easy Its tasty

Page 7: Booze. Black Forest & Book

Pleasure out weighed pain

The pleasure promised by whisky was worth the painPain = the taste.

Page 8: Booze. Black Forest & Book

The book, considered to be THREAT, hence best ignored. The book did not fall into the pleasure or pain category … hence ignored.If you categorize something as a threat the brain will help you to ignore it

THREAT

Page 9: Booze. Black Forest & Book

The key findings

•Human beings love to process pleasure and reject pain • Its stupid to gravitate towards pain only a Masochist

will do it •So its perfectly normal to process pleasure•Black Forest is defined as something that gives

intense pleasure•The pleasure Booze gives is worth the pain •Books (language) in Threat zone hence ignored

Page 10: Booze. Black Forest & Book

What if we did the same experiment in

the following places ???

Page 11: Booze. Black Forest & Book

Road Side

Page 12: Booze. Black Forest & Book
Page 13: Booze. Black Forest & Book

PRISON

Page 14: Booze. Black Forest & Book

Zoo

Page 15: Booze. Black Forest & Book

How different are we?Are we governed more and more by our instincts and Emotions ???

Where has our intellect gone?

Page 16: Booze. Black Forest & Book

With out language you will reverse evolve

Page 17: Booze. Black Forest & Book

Language = Handling text & speech sounds

Page 18: Booze. Black Forest & Book

•Don’t look at Language as a an activity to fill your brain bucket with knowledge• Language processing is not just sitting with

books all the time its about listening too. •Focus on language because its an exclusive

activity of the Human species•Get emotionally aroused with Language

acquisition.

Page 19: Booze. Black Forest & Book

What are benefits of Language processing

• The Human brain is created for Language(to process words and speech sounds)• Thinking Brain evolved from the parts that was involved in emotions

and feelings. So we have evolved to what we are with Language let us not go on reverse gear• Language is a higher order activity for the Brain, perhaps the toughest challenge for the brain to handle. It requires many cortices to work • The five broad skills that language gives – Listening accuracy,

Memory, Attention, Processing & Sequencing can make one a better human being

Page 20: Booze. Black Forest & Book

Readers Brain

Non Readers Brain

Page 21: Booze. Black Forest & Book

What are the Direct benefits

Activates the following

• Sensory Cortex – Used in getting information (BASIC)

•Back Integrative Cortex – Helps make Meaning of Information •Front Integrative Cortex – Creating new Ideas from

these meanings•Motor Cortex – Ideas are translated into action

Page 22: Booze. Black Forest & Book

Human brain is PlasticWe can recover our language Brain at

any point it time in our life

Page 23: Booze. Black Forest & Book

What does plastic mean?

•Brain is not clay that you can change it easily •Its not metal that it cant be changed•Plastic would mean with consistent work your Brain will change

Page 24: Booze. Black Forest & Book

Learning-Induced Brain Plasticity

Using Language to change the brain

Page 25: Booze. Black Forest & Book

How can you do it ?• You sleep till 8 am every day• You decide to wake up for a

morning walk at 4.30 am• So you set your alarm

SLEEP IS PLEASURE

ALARM IS PAIN

• You use Pain to disrupt Pleasure

Page 26: Booze. Black Forest & Book

How to fail?

• Go to bed the usual time• Wake up to the Alarm• Mute the Alarm• Go back to sleep

DO IT CONSISTENTLY FOR 3 WEEKS

The sound of the Alarm will put you into deeper sleep.

The ALARM LOSES ITS position of a disrupter of sleep

Page 27: Booze. Black Forest & Book

Failure Explained

•A new activity needs preparation •Any new activity needs emotional arousal •Consistently failing becomes a behavior pattern •Your Brain, which is plastic, changes itself to

assimilate FAILURE•The Brain defines FAILURE as a pleasurable

activity•YOU ARE THE ONE WHO DEFINES PLEASURE

AND PAIN TO YOUR BRAIN

Page 28: Booze. Black Forest & Book

YOUR ENCOUNTER WITH SNEHA • She is in a party and you want to talk to her • She is leaving and you think you missed the chance• Suddenly she walks straight at you, whispers something

in your ears• You are excited.

(She gave you her phone number. A day, time and venue to meet next)

The place was noisyYet you heard all that she whispered in your ears

You will not need to set an alarm that will alert you on the day you are supposed to meet her.

Page 29: Booze. Black Forest & Book

Why does meeting Sneha not need an Alarm?

Reason :Intense Emotional Arousal

Page 30: Booze. Black Forest & Book

Failure Success

Emotional Arousal is the key

Page 31: Booze. Black Forest & Book

Emotional Arousal is the key The same emotions that gets aroused for low challenge activities need to be activated for Language Literacy.

So have an intense LOVE or DESIRE or LUST for something use that on LANGUGE

After all thinking Brain evolved from the parts that was involved in emotions and feelings.

Page 32: Booze. Black Forest & Book

Remember

IF YOU DON’T MOULD YOUR OWN BRAINyou lost you mind..

Page 33: Booze. Black Forest & Book

summary• We love pleasure and Reject pain• Language is Threat hence ignored• Language is a higher order activity for the human

brain. Our brain has evolved with language and for language and responds best to language

• Language separates us from other species• Brain is Plastic hence it keeps changing.• Taking on high challenge activity such as reading

helps sharpen the cognitive intelligences.• Emotional Arousal is the key • If you don’t mould your brain yourself – you have lost

your mind/