Bonus Report: The Hispanic American Community and Football

BONUS REPORTTHE HISPANIC COMMUNITY

& FOOTBALL

February 3, 2015

We used our mobile app to survey 250 Hispanic Americans around the

United States about the Super Bowl and how they participate.

BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 2

BONUS REPORT: HISPANIC COMMUNITY & FOOTBALL 3

RESPONDENT PROFILES

FEMALE vs. MALE

16%

24%

42%

17%

2%

18 - 24 25 - 30 31 - 40 41 - 55 56+

50%50%

AGE RANGE

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AGENT LOCATIONS

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88% of Hispanic Americans are fans of American football

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Favorite NFL Teams

1. Dallas Cowboys

2. New England Patriots

3. Oakland Raiders

4. Seattle Seahawks

5. Chicago Bears

6. Miami Dolphins

7. Denver Broncos

8. New York Giants

9. San Francisco 49ers

10. Arizona Cardinals

11. San Diego Chargers

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of Hispanic Americans are likely to watchthe Super Bowl this year.

98%

(86% watched last year)

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The biggest sporting event of the year seems like a holiday for most people. Families usually

celebrate holidays at home.

Super Bowl is no different.

Most respondents will watch the Super Bowl at home or their friends’ homes.

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Where will you watch the Super Bowl this year?

46%

44%7%

1%

1%1%

Friend or Family Member's Home

Home

Bar

Other

at the Super Bowl

Restaurant

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$74the average amount that

Hispanic Americans will spend on enhancing their Super Bowl parties.

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Top BEERS AMONG HISPANIC AMERICANS

1. Corona

2. Bud Light

3. Blue Moon

4. Dos Equis

5. Stella Artois

6. Heineken

7. Budweiser

8. Coors Light

9. Miller Lite

10. Corona Light

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Top Sodas AMONG HISPANIC AMERICANSCoca-Cola

Pepsi

Dr. Pepper

Sprite

Mountain Dew

7-Up

Sierra Mist

A&W Root Beer

Fanta

Red Bull

76%

39%

36%

35%

22%

19%

18%

17%

15%

12%

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Top Chips AMONG HISPANIC AMERICANS

76%

54%

48%

39%

35%

Doritos

Tostitos

Lay’s

Cheetos

Ruffles

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of Hispanic Americans enjoy watchingSuper Bowl commercials.

98%

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SOCCER is not the favorite sport among

Hispanic Americans in our survey.

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TOP 10 SPORTS 1. American Football 2. Basketball 3. Baseball 4. Soccer 5. Boxing 6. Ice Hockey 7. Auto Racing 8. Tennis 9. Golf10. Rodeo / Bull-riding

Interested in learning more?

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