BONUS REPORT THE HISPANIC COMMUNITY & FOOTBALL February 3, 2015
Aug 03, 2015
We used our mobile app to survey 250 Hispanic Americans around the
United States about the Super Bowl and how they participate.
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RESPONDENT PROFILES
FEMALE vs. MALE
16%
24%
42%
17%
2%
18 - 24 25 - 30 31 - 40 41 - 55 56+
50%50%
AGE RANGE
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AGENT LOCATIONS
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88% of Hispanic Americans are fans of American football
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Favorite NFL Teams
1. Dallas Cowboys
2. New England Patriots
3. Oakland Raiders
4. Seattle Seahawks
5. Chicago Bears
6. Miami Dolphins
7. Denver Broncos
8. New York Giants
9. San Francisco 49ers
10. Arizona Cardinals
11. San Diego Chargers
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of Hispanic Americans are likely to watchthe Super Bowl this year.
98%
(86% watched last year)
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The biggest sporting event of the year seems like a holiday for most people. Families usually
celebrate holidays at home.
Super Bowl is no different.
Most respondents will watch the Super Bowl at home or their friends’ homes.
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Where will you watch the Super Bowl this year?
46%
44%7%
1%
1%1%
Friend or Family Member's Home
Home
Bar
Other
at the Super Bowl
Restaurant
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$74the average amount that
Hispanic Americans will spend on enhancing their Super Bowl parties.
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Top BEERS AMONG HISPANIC AMERICANS
1. Corona
2. Bud Light
3. Blue Moon
4. Dos Equis
5. Stella Artois
6. Heineken
7. Budweiser
8. Coors Light
9. Miller Lite
10. Corona Light
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Top Sodas AMONG HISPANIC AMERICANSCoca-Cola
Pepsi
Dr. Pepper
Sprite
Mountain Dew
7-Up
Sierra Mist
A&W Root Beer
Fanta
Red Bull
76%
39%
36%
35%
22%
19%
18%
17%
15%
12%
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Top Chips AMONG HISPANIC AMERICANS
76%
54%
48%
39%
35%
Doritos
Tostitos
Lay’s
Cheetos
Ruffles
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of Hispanic Americans enjoy watchingSuper Bowl commercials.
98%
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SOCCER is not the favorite sport among
Hispanic Americans in our survey.
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TOP 10 SPORTS 1. American Football 2. Basketball 3. Baseball 4. Soccer 5. Boxing 6. Ice Hockey 7. Auto Racing 8. Tennis 9. Golf10. Rodeo / Bull-riding
Interested in learning more?
@FieldAgentInc | [email protected] | PO Box 9568, Fayetteville, Arkansas 72703
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