Bob Stein - Publishing is Education

A Romantic and Ambitious Vision

lunedì 25 marzo 13

There are (at least) three chinks in Amazon’s armor

lunedì 25 marzo 13

One — Purchased content is tied to Amazon hardware and/or software. Sort of like the roach motel — You can get in but you can’t get out.

lunedì 25 marzo 13

Two — Publishers are treated like third class citizens. Amazon hides their brand, prevents them from having direct contact with users, undercuts their ability to set the

price for their products.

lunedì 25 marzo 13

Three — Amazon fails to capitalize on the power of the network. The ever weaker associate program does a terrible job of motivating people to

be 3rd party sales agents.

lunedì 25 marzo 13

Amazon knows how to compete, but not how to collaborate

lunedì 25 marzo 13

Everything just said about Amazon goes for Apple too

lunedì 25 marzo 13

The Amazon and Apple ecosystems are based on the zero-sum realities

of the object-based print world

lunedì 25 marzo 13

This was likely necessary at a moment when people were taking the

first baby steps in the transition from analog (objects) to digital

lunedì 25 marzo 13

But over time, an ecosystem based on the DNA of the print era will

turn from a strength to a problematic achilles heel.

lunedì 25 marzo 13

We’re proposing to build the first truly post-print media platform, based on the following principles:

lunedì 25 marzo 13

• Open will beat closed

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their

customers; brands are crucial

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their

customers; brands are crucial• In a world of infinite “stuff,” discovery is key

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their

customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are

becoming more, not less important

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their

customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are

becoming more, not less important • Consumers demand respect; no DRM, no

hardware silos

lunedì 25 marzo 13

• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their

customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are

becoming more, not less important • Consumers demand respect; no DRM, no

hardware silos• The old categories — books, music, video, games

are increasingly irrelevant

lunedì 25 marzo 13

Welcome to the media ecosystem that will power it all!

lunedì 25 marzo 13

Bookwire, Book2Look, and RekioskThree exquisitely complimentary

services

lunedì 25 marzo 13

lunedì 25 marzo 13

lunedì 25 marzo 13

Three chinks in Amazon’s armor

lunedì 25 marzo 13

There are (at least) three chinks in Amazon’s armor

lunedì 25 marzo 13