A Romantic and Ambitious Vision lunedì 25 marzo 13
Nov 01, 2014
A Romantic and Ambitious Vision
lunedì 25 marzo 13
There are (at least) three chinks in Amazon’s armor
lunedì 25 marzo 13
One — Purchased content is tied to Amazon hardware and/or software. Sort of like the roach motel — You can get in but you can’t get out.
lunedì 25 marzo 13
Two — Publishers are treated like third class citizens. Amazon hides their brand, prevents them from having direct contact with users, undercuts their ability to set the
price for their products.
lunedì 25 marzo 13
Three — Amazon fails to capitalize on the power of the network. The ever weaker associate program does a terrible job of motivating people to
be 3rd party sales agents.
lunedì 25 marzo 13
Amazon knows how to compete, but not how to collaborate
lunedì 25 marzo 13
Everything just said about Amazon goes for Apple too
lunedì 25 marzo 13
The Amazon and Apple ecosystems are based on the zero-sum realities
of the object-based print world
lunedì 25 marzo 13
This was likely necessary at a moment when people were taking the
first baby steps in the transition from analog (objects) to digital
lunedì 25 marzo 13
But over time, an ecosystem based on the DNA of the print era will
turn from a strength to a problematic achilles heel.
lunedì 25 marzo 13
We’re proposing to build the first truly post-print media platform, based on the following principles:
lunedì 25 marzo 13
• Open will beat closed
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important • Consumers demand respect; no DRM, no
hardware silos
lunedì 25 marzo 13
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important • Consumers demand respect; no DRM, no
hardware silos• The old categories — books, music, video, games
are increasingly irrelevant
lunedì 25 marzo 13
Welcome to the media ecosystem that will power it all!
lunedì 25 marzo 13
Bookwire, Book2Look, and RekioskThree exquisitely complimentary
services
lunedì 25 marzo 13
lunedì 25 marzo 13
lunedì 25 marzo 13
Three chinks in Amazon’s armor
lunedì 25 marzo 13
There are (at least) three chinks in Amazon’s armor
lunedì 25 marzo 13