Blackberry 10 Release: Social Media Conversation 2013

Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13

•  Launch Date: 1/30/13 •  Conversations peaked at 11 a.m. Eastern on 1/30 •  93.4% of the mentions were on Twitter •  69.6% of mentions were in English followed by 16.1% in Spanish • The 5 Countries with the most conversation were: United States,

Canada, the United Kingdom, Venezuela and India

Highlights of Blackberry 10 Launch

Highlights of Blackberry 10 – Week One Analysis period 1/30/13 – 2/6/13

•  More than 1.9 million mentions in one week period"•  Conversation peaked on the launch day (1/30) and 2/5"•  Twitter lead the pack re: where most conversations occurred"•  English followed by Spanish were the languages used most"•  USA had the most conversations despite not having product available"•  More men than women were talking online about Blackberry"•  25 – 34 year olds had the most to say about Blackberry"

Total Mentions Exceed 1.9 Million !!Volume of Conversations First Week After Launch

0 75000

150000 225000 300000 375000 450000 525000 600000 675000

Jan 30th Jan 31st Feb 1st Feb 2nd Feb 3rd Feb 4th Feb 5th Feb 6th

Product available in Canada "

Official launch and available in UK"

Twitter Leads the Pack For Media of Choice

80.7%

11.6% 0.9%

2.0%

4.8% Twitter

Facebook

Mainstream news Blogs

Other

English Dominates the Conversations

65.3%

2.1%

5.3%

17.5%

4.5% 2.4% 1.8%

1.1%

English French Other Spanish Indonesian Malay Dutch Portuguese

Americans Dominate Discussions

55.3% 24.7%

4.9% 2.2%

3.1% 3.9% 4.0% 1.8%

United States Other Canada Netherlands Venezuela Indoneisa United Kingdom Thailand

Most Used Hashtags

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

#blackberry

#smblkeselbgt

#thklive

#android

#z10

#blackberry10

#bb10

More Men Were Chatting Up a Storm

54.9%

45.1%

Men Women

25-44 Year Olds Dominated the Conversations

0.0% 5.0%

10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

18-20 21-24 25-34 35-44 45-54 55-64 65+