BITB -- Digital for the Non-Digitally Inclined
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DIGITAL FOR THE SUPPOSEDLY
NON-DIGITALLY INCLINEDGreg Chapman
Back in the Black: April 28 – 29, 2011
We’re a strong agency now, but we have to develop our digital
competency…
How do we best utilize the talent we have? Do
we have to hire? How do we present ourselves?
Image courtesy of Flickr
It may seem like an easy decision to
utilize “crossover”
talent to staff the digital side of the
business, but these
decisions should be made with
care.
Traditional creatives
may not be digital
creatives. The same
holds true for Account
Management, Project
Management, Media,
Strategy, etc…
Image from Paul Malon courtesy of Flickr
…But fortunately there may be hidden or adaptable talent within your agency that lends itself to the digital space. Who are these
people and how do you utilize them ?
Image courtesy of Flickr
Big Company Background?.......or……Traditional Agency Background?
Marcom Experience Social Media Implementation
Direct Marketing Experience Email Strategy and Planning
Catalog or Direct Mail Content Management Strategy
Project Management Digital Traffic Management
Finance and Analytics Digital Reporting / Analytics
Call Center / Customer Service
Community Management
Image from FromTheNorth courtesy of Flickr
Image from shotleyshort courtesy of Flickr
Unlike many traditional campaigns, digital campaigns are not “fire and forget”…digital campaigns live on and on and never sit still…
Digital teams need to continually evolve strategy and implementation…and constantly monitor performance and metrics.
Image from johnread courtesy of Flickr
Graphic
Designers
are not Web
Designers
Image from Jeffrey courtesy of Flickr
Thank YouEmail:
gchapman@sitewire.com
Twitter: @Gregory_Chapman
Linkedin: linkedin.com/in/gregchap
Blog: sitewire.com/blog/author/greg-chapman/
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