BITB -- Digital for the Non-Digitally Inclined

DIGITAL FOR THE SUPPOSEDLY

NON-DIGITALLY INCLINEDGreg Chapman

Back in the Black: April 28 – 29, 2011

We’re a strong agency now, but we have to develop our digital

competency…

How do we best utilize the talent we have? Do

we have to hire? How do we present ourselves?

Image courtesy of Flickr

It may seem like an easy decision to

utilize “crossover”

talent to staff the digital side of the

business, but these

decisions should be made with

care.

Traditional creatives

may not be digital

creatives. The same

holds true for Account

Management, Project

Management, Media,

Strategy, etc…

Image from Paul Malon courtesy of Flickr

…But fortunately there may be hidden or adaptable talent within your agency that lends itself to the digital space. Who are these

people and how do you utilize them ?

Image courtesy of Flickr

Big Company Background?.......or……Traditional Agency Background?

Marcom Experience Social Media Implementation

Direct Marketing Experience Email Strategy and Planning

Catalog or Direct Mail Content Management Strategy

Project Management Digital Traffic Management

Finance and Analytics Digital Reporting / Analytics

Call Center / Customer Service

Community Management

Image from FromTheNorth courtesy of Flickr

Image from shotleyshort courtesy of Flickr

Unlike many traditional campaigns, digital campaigns are not “fire and forget”…digital campaigns live on and on and never sit still…

Digital teams need to continually evolve strategy and implementation…and constantly monitor performance and metrics.

Image from johnread courtesy of Flickr

Graphic

Designers

are not Web

Designers

Image from Jeffrey courtesy of Flickr

Thank YouEmail:

[email protected]

Twitter: @Gregory_Chapman

Linkedin: linkedin.com/in/gregchap

Blog: sitewire.com/blog/author/greg-chapman/