BISG WEBCAST -- Between Hype and Hope

Between Hype and Hope:Between Hype and Hope:Design and Content Offerings forTomorrow’s Reading Device

This BISG WEBCAST took placeThursday, September 2, 2010 at 1:00 p.m. Eastern

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© 2010, the Book Industry Study Group, Inc.

You’ll be hearing from…ANGELA BOLEDeputy Executive Director

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Deputy Executive Director,Book Industry Study Group, Inc. Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City BISG is an industryBased in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products.

RALF RESSMANNPartner, Information ArchitectsRalf Ressmann is a Partner at Information Architects in Zurich. He has over a decade of experience in a wide range of online media roles. Ralf began his career as an editor and editorial team leader for T-Online in Germany. He has also held leadership positions at Coop Press and ETH Zurich in Switzerland One of Ralf's main interests isSwitzerland. One of Ralf s main interests is analyzing the future of how we consume information.© 2010, the Book Industry Study Group, Inc.© 2010, the Book Industry Study Group, Inc.

© 2010, the Book Industry Study Group, Inc.

Between Hype and HopeBetween Hype and HopeDesign and Content Offerings for Tomorrow's Reading Devices

Happy Birthday: 20 Years Of E-Reading

ImABuddha on Flickr.com

Wh Did W G ?Where Did We Go?

EmailNewsNewsBooks

Newspapers

BooksNewspapers

p pMagazines

Newspapers

EmailNewsNews

R l ti ?Revolution?

Back To The Future«The first crop of iPad apps revived memories of Web p pp

designs from 1993 (…) anything you can show and touch can be a UI on this device. There are no

standards and no expectations.»

J k b Ni lJakob Nielsen Leading Web Usability Consultant

The Mouse Is DeadThe Mouse Is Dead

Text Wrap AndText Wrap And Orientation

Advice- Make it work seamlessly in landscape and portrait mode

- Minimize the amount of different swipe actions within the same frame as much as possiblep

- Try to reduce navigation to a left side bar in landscape mode and pop over in portrait modelandscape mode and pop over in portrait mode

Maybe Not A Revolution...y...But Different

iPad

E ReaderE-Reader

Smartphone

Veronica Belmont on Flickr.com

Typography: Is It Nice To Read?Typography: Is It Nice To Read?

- Is the font big enough?g g

- Is the font too big?

- Does it render well?

- How does it feel to read?How does it feel to read?

BackgroundsBackgrounds

M t h i Vi lMetaphoric Visuals

N G New Game

Th iP d i th fi tThe iPad is the first 100% media convergent100% media convergent

lean back devicelean back device

Th iP d b d fThe iPad can be used for passive and (inter ) activepassive and (inter-) active

usageusage

How Readers Will Love Your Content On The iPad

C A d A k N t YCome And Ask Next Year

Advice- beware of stupid automatization

- offer a consistant & aim-oriented user interfaceoffer a consistant & aim oriented user interface

- test on the iPad and nowhere else

- handle metaphors with respect

don‘t mirror your print design- don t mirror your print design

Let Your Print And Screen Designers Work Together

ralf@informationarchitects.ch

http://twitter com/iA Ralfhttp://twitter.com/iA_Ralf

Angela BoleDeputy Executive DirectorBook Industry Study Group, Inc.www bisg orgwww.bisg.organgela@bisg.org Ralf Ressmann

PartnerInformation Architectshtt //t itt /iA R lfhttp://twitter.com/iA_Ralfralf@informationarchitects.ch

BISG WEBCASTwww.bisg.org © 2010, the Book Industry Study Group, Inc.