- 1. This BISG WEBCAST will begin at 1:00 p.m. Eastern. Please
stand by. Some considerations:All participant phone lines are
muted. Well welcome your questions/comments at the end.BISG WEBCAST
2011, the Book Industry Study Group, Inc.www.bisg.org
2.
Creatingamoreinformed,empoweredandefficientbookindustrysupplychainforboth
physicalanddigitalproducts. physicalanddigitalproducts
BISGiscommittedtothedevelopmentofeffectiveindustrywidestandards,bestpractices,researchandeventsthatenhancerelationshipsbetweentradingpartners.www.bisg.orgBISG
WEBCAST 2011, the Book Industry Study Group, Inc. 2www.bisg.org 3.
KAREN FORSTER Associate Director Book Industry Study Group, Inc.
TOM CLARKSON Principal Cumberland Systems Review Group TOM STOURAS
Vice President of Supply Chain and Sales Operations M ill Macmillan
MARY MCCARTHY Director, Product Group Ingram Content Group Inc.BISG
WEBCAST 2011, the Book Industry Study Group, Inc. 3www.bisg.org 4.
BISG WEBCAST 2010,theBookIndustryStudyGroup,Inc. 4www.bisg.org 5.
BISG WEBCAST 2011, the Book Industry Study Group, Inc.
5www.bisg.org 6. In the beginning.beginningBISG
WEBCAST2010,theBookIndustryStudyGroup,Inc. 6www.bisg.org 7. But
then things changed. changedBISG WEBCAST
2010,theBookIndustryStudyGroup,Inc. 7www.bisg.org 8.
IndustryParticipation AAP Harlequin ABA HarperCollins Anderson
Merchandisers Ingram AWBC Levy Home Entertainment Baker &
Taylor Macmillan Barnes & Noble Partners BISG Penguin Bookazine
Powells Books-a-Million R dRandom H House CSRG Simon & Schuster
Hachette Book Group Tattered Cover WileyBISG WEBCAST 2011, the Book
Industry Study Group, Inc.www.bisg.org8 9. Booksellers that offer
to deliver a new release before its on sale date can divert sales
from compliant booksellers, violating a level playing field Affects
both online and bricks and mortarbricks-and-mortar stores Affects
even releases of long tail titles, because different titles are
often included in the same orderBISG WEBCAST 2011, the Book
Industry Study Group, Inc.www.bisg.org9 10. On Sale Date Date
specified b a publisher on which a title, usually a D tifi d by bli
hhi h titl ll new release, can be made available for sale to
consumers or library patrons New Release Any title offered for the
first time in a particular format or variation on a format (e.g., a
movie tie-in cover) tie in Affadavit A legal agreement between a
supplier and the receiver ofl hf d l a new release that specifies
conditions relating to handling itBISG WEBCAST 2011, the Book
Industry Study Group, Inc.www.bisg.org 10 11. 1. In general, an on
sale date should be assigned to l l dh ld bd every new release
being offered in the trade or general library markets2. Academic or
professional titles should be assigned an on sale date IF they are
offered through trade or general library markets3. Publishers may
assign a publication date to a new release as before, but it should
not be considered to b the on sale dbe hl dateBISG WEBCAST 2011,
the Book Industry Study Group, Inc.www.bisg.org11 12. 4. The term
on sale date should be usedh l d h ld b d exclusively; terms such
as strict on sale, street date, and laydown date should not be used
to avoid confusion d f5. Conditions (such as embargos) may be
placed on the handling and presentation of new releases through
affadavit agreementsBISG WEBCAST 2011, the Book Industry Study
Group, Inc.www.bisg.org12 13. Assign Tuesday as the on sale date
for your titlesPack new releases separately from other titles,
where practicalFlag titles as new releases on packing listDisplay
on sale date in appropriate spot on BISG p y pp pp Product
LabelApply distinctive labels to cartons containing new lhti l
releases, where practicalBISG WEBCAST 2011, the Book Industry Study
Group, Inc.www.bisg.org13 14. Barnes & Noble endorses the
recommendations of theBISG Best Practices for On-Sale Date
Compliance andis incorporating these recommendations into itsvendor
guidelines.During the transition to full compliance with
BestPractice, Barnes & Noble will continue its policy
ofobserving on sale dates established through affadavitagreements
with publishers. Joseph J. Gonnella, Vice President, Adult Trade Vi
P id t Ad lt T d MerchandisingBISG WEBCAST 2011, the Book Industry
Study Group, Inc.www.bisg.org 14 15. A publisher will be considered
compliant:1. If they establish an on sale date for all newth t bli
h l d t f ll releases, and2. If they adhere to that on sale date by
delivering y y g new releases uniformly to stores across the
country no earlier than the working day before the on sale date and
no later than the on sale dateBISG WEBCAST 2011, the Book Industry
Study Group, Inc.www.bisg.org15 16. BISG WEBCAST 2011, the Book
Industry Study Group, Inc. 16www.bisg.org 17. Why should publishers
adopt the BISGrecommendation across all of their publications..?
Creates a level playing field among different types oftrading
partners. Creates timely availability across the market
irrespective ofgeographic or virtual locations. Consolidates
consumer sales in a given week which canhelp bestseller rankings.
Publishers can organize promotional activities around theon sale
date. Helps all elements of the supply chain to plan and tocreate
efficiency efficiency. On sale dates apply to physical books and
e-books. Consumer expectations.BISG WEBCASTwww.bisg.org 18. The
BISG recommendation is flexible... It is recommended that
publishers apply on sale dates to all of their new releases
releases, particularly trade publications, however publishers can
do whatever is best for their books and market. It is recommended
that Tuesdays be typical on-sale days, however publishers can on
sale days choose any day of the week that is best for any
particular work. Publishers can seek on sale date compliance with
title specific affidavits or blanket affidavits depending on their
particular needs.BISG WEBCASTwww.bisg.org 19. Challenges...
Challenges Publishers who adopt on sale date practices need to
create operational and logistic processes to manage the physical
and virtual distribution of their publications. Carton markings and
segregating new titles from backlist. Compliance among different
kinds of trading partners partners. Metadata needs to be created,
maintained, and distributed. Availability needs to b managed f l bl
dbed from a data point of viewBISG WEBCASTwww.bisg.org 20.
MaryMcCarthyDirector,ProductGroupDirector, Product Group
IngramContent GroupInc.BISG WEBCAST 2011, the Book Industry Study
Group, Inc. 20www.bisg.org 21. Current System is Confusing,Time CTi
Consuming and Ineffective i d I ff tiMultiple Affidavits-often have
to be editedPaper work, filing, double checking g g back and forth
pgg goingFlood of information that just becomes white
noiseCustomers do not understand what is, or is not, an on sale
date. Datesare being broken despite best intentionsPublishers are
asking to embargo titles that do not meet that criteria21 22.
BenefitsEasy to Understand, level playing fieldOne message to
everyone in a storeEasy to understand for our non-traditional
retailersTracking of new titlesOne shipment of new titles One22 23.
Ideal SystemyEverything on-sale the same day of the week.(not
Monday)Almost no embargoed titlesgStandard as to when the title
delivers to differentchannels hl 23 24. Thankyou!a
youWellnowtakequestions KAREN FORSTER Associate Director Book
Industry Study Group, Inc. [email protected] TOM CLARKSON Principal
Cumberland Systems Review Group [email protected]
tclarkson@csrgrp com TOM STOURAS Vice President of Supply Chain and
Sales Operations Macmillan [email protected] MARY MCCARTHY
Director, Director Product Group Ingram Content Group Inc.
[email protected] WEBCAST 2011, the Book Industry
Study Group, Inc. 24www.bisg.org