Birmingham Networking Event for Marketers

The Birmingham Link-up

event partners

Social networking event for members of the

Only Marketing Jobs Community

30th June 2010

A social network:

An interactive structure made of

individuals (or organizations) called

‘nodes’, which are connected by one or

more specific types of interdependency.

…it pays to know peopleThe Birmingham Link-up

Wikipedia

Social events allow you to:

Connect with people

Exchange business ideas

Develop your personal brand

Enhance your career

…it pays to know people

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16,000 The number of members in the

UK Marketing Lounge, making it

by far the largest UK marketing

hub on LinkedIN.

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LinkedIn is now the

undisputed world champion

of professional social media.Those not engaged are

conspicuous by their absence.

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2 out of 3people find a job through networking.

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It is thought that 70% of job

vacancies are never advertised.

So you need to make sure that

you can be found.

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…it pays to know people

3The number of seconds it takes

to form an opinion of someone.

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How you perceive yourself is

important. But what really matters is

how you are perceived by others.

What is ‘brand you’ telling the world?

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Technology is shifting the power away

from the editors, the publishers, the

establishment and the media elite.

Now it’s the people who

are in control.

Rupert Murdoch, Global Media Entrepreneur

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For companies, resistance to

social media is futile.

Your competitors

are already there.

Your customers

have been there for a long time.

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Business Week

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Stop thinking

‘campaigns’

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Start thinking

‘conversations’

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…it pays to know people

10The number of new contacts you

should have before you leave tonight.

That’s a conversation with someone

different every 30 minutes.

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Some people want it to happen,

some wish it would happen,

others make it happen.

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The successful networkers I know,

the ones receiving tons of referrals

and feeling truly happy about

themselves, continually put the other

person's needs ahead of their own.

Bob Burg, Author and Networking Expert

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You are like an ant.They can’t survive on their own,

either. Ants help other workers in

their colonies. It is the very

definition of altruism.

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More business decisions occur

over lunch and dinner than at

any other time, yet no MBA

courses are given on the subject.

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The way of the world is meeting

people through other people.

There’s nothing new about it.

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All things being equal, people

will do business with and refer

business to those people they

know, like and trust.

Bob Burg, Author and Networking Expert

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The current economic climate

lays a responsibility on us all to

find ways to increase the

awareness of our expertise.

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Openly and actively engage

with others by offering support,

advice and friendship.

Do this without expectation of

reward and it will soon some back

to you by the truckload.

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