BIOS 114 - Powerpoint Powerpoint presentation.ppt
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Presentation Visuals
Don LintnerUniversity Relations
University Graphics/PhotographyWyllie D242
262.595.2286
What we’ll cover
• Why visuals make a presentation more effective
• Some basics of planning and designing visuals
• Some PowerPoint tips
3 Components of an Effective Presentation• Content
– Make it logical, simple and clear– Identify your 2 or 3 main points
• Design– Complement your content– Legibility important
• Delivery– Don’t read your slides– Use slides only as support for your
presentation
Why use visuals?
• Research shows– students retain
10% of what they hear
– retention increases to 55% when visuals are added 0%
10%
20%
30%
40%
50%
60%
Retention
without visualswith visuals
Why use visuals?
• different people, different learning styles
• the more sensory channels you reach, the better learning occurs
Visuals make presentations better
Wharton School study concluded:• better learning and communication
– more positive, faster outcome to presentation
• better perception of you, the presenter– appear more knowledgeable, credible,
persuasive
Strong presentations use visuals
Don'ttell me!
Think graphically!Show
me!
diagrams
models
maps
charts
WinneburgWinneburg
OshburgOshburg
AppleburgAppleburg
Strong presentations use visuals
Strong Presentations
• Keep it simple for good design
• Stick with 1 (one)
– one background– one color scheme– one transition style
• One idea per slide• Don’t dilute your message
Strong Presentations
1
Choose media to match situation
• What is your message?• Who is your audience?• Which “presentation tools” are
available to you? (PowerPoint, web, video, or?)
• Which tools best help achieve your goals?
Storyboards
• An outline with pictures• What visual will you use to
illustrate each key idea in your presentation?
The Storyboard
• Layout index cards to see whole show
Another way to storyboard
Storyboard example
• 2 column text
Slide sorter view
Design
• pleasing to look at• easy to read• clearly communicates your
message
Design tools
• Type• Color• Contrast• Repetition• Alignment• Proximity
Learning from others
• film and TV - titles, ads• posters• newspapers and magazines• other presentations at conferences
Type Characteristics
Go to your room! Footlight
Go to your room! Helvetica
Go to your room! Arial Black
CourierCourier
ProportioProportionalnal
MonospacMonospaceded
sLet et
TimesTimes
r
Type Characteristics
DecorativDecorativee
TextText
TimesTimesLetters
LettersHelveticaHelvetica
VivaldiVivaldi
Lucifer’s Lucifer’s PensionPension
Type Characteristics
Adg AdgHelveticaHelvetica
SerifSerifSans-Sans-SerifSerif
TimesTimes
Body Size Baselin
e
Type Characteristics
• Tend to have a technical, impersonal character
• Good on-screen readabilityAdg
HelveticaHelvetica
Sans-Sans-SerifSerif
Type Characteristics
AdgTimesTimes
SerifSerif • Tend to have a personal, humanistic character
• Small sizes can be hard to read on the screen.
Type Characteristics
• Larger type is easier to read• If you need to use smaller type,
you probably have to much on the slide.
• 32 pt minumum for all text.• 24 pt. minumum for graphics
Type Legibility
Type Legibility
• limit the amount of text per slide• make a series of visuals for easier
reading and faster pace• Danger: PowerPoint automatically
shrinks text to fit slide
However - Leave some air.
Very large type with no spaces in between filling the entire space is very oppressive and more difficult to read
Type Legibility
Legibility
LEGIBILITY
• Upper and lower case words form unique shapes
• All upper case words are all rectangles
Type Legibility
LegibilityLEGIBILITY
All upper case takes up more roomwithout adding legibility
Type Legibility
•Normal upper and lower case is easier to read than ALL CAPITALS•Mixing upper and lower case letters increases reading speed by 50%
•Use bold, italics, size, colors for emphasis
Type Legibility
Typesetting, not typewriter
•Combine normal, bold, italic, bold italic within a typeface freely•Use type style to reinforce message•Never underline
Typesetting
If you mix typefaces, choose two that contrastArial Black & Footlight MT LightNot Times and Palatino
Mixing typefaces
Color
• Use colors that work together• Use colors that provide contrast for
readability• PowerPoint designs and
backgrounds providestarting point
Using color
• A splash of color stands out• Consistent color adds unity
Contrast
• Create organizational hierarchy• Add visual interest
Contrast
• Contrast is created when 2 elements are different from each other
• If they are just kind of different its not contrast, its conflict
• If 2 items are not the same, make them different, really different
Contrast
Low contrast is difficult to readUse strongly contrasting colors
Contrast
Use light Use light objects on a objects on a dark backgounddark backgound
Contrast
Or dark objects on a light backgound
Or dark objects on a light backgound
Repetition
• Repeat some element of the design throughout the entire piece
• Repeat color, shape, texture, spatial relationships, lines, background, etc.
• Develop organization and create unity
Alignment
• Nothing should be placed arbitrarily
• Every item should visually connect with something else on the page
Robert Burns
Poems in Scots and English
The most
Complete edition
Available of
Scotland’s greatest
Lyric poet.
Robert BurnsPoems in Scots and English
The most Complete edition
Available ofScotland’s greatest
Lyric poet.
The Rule of Thirds
• symmetrical or formal balance is less exciting
• asymmetrical balance is more dynamic and interesting
• use the rule of thirds to create dynamic balance
Divide space in thirds
Points of maximum visual impact
Symmetrical balance
horizoncentered
One way to use the rule
lower third
Another way
upper third
Use a layout grid
• Help you visualize rule of thirds• Help achieve consistent placement• View>Grids and Guides
Use a layout grid
Proximity
• Group related items together• Grouped close together, items
become a visual unit rather than separate units
• Items that are not related should be kept far apart
Ungrouped items
• Type is used to communicate
• Type should be easy to read
• Type is also a design element
Items in proximity
• Type is used to communicate• Type should be easy to read• Type is also a design element
Data table
Results
25 9
0
20
40
60
80
100
1st
Qtr
2nd
Qtr
3rd
Qtr
4th
Qtr
East
West
North
Research results
Experimental Procedure
Details of thing we did to make this happen.
Data table
Results
25 9
0
20
40
60
80
100
1st
Qtr
2nd
Qtr
3rd
Qtr
4th
Qtr
East
West
North
Research resultsExperimental Procedure
Details of thing we did to make this happen.
Less is more
ApplebuAppleburgrg
OshburgOshburg
WinneburWinneburgg
Good Slide Design•1 (one) idea per visual
– make it the focal point to draw viewers’ attention
• legible type– think size and style
• effective use of space – alignment and proximity
• use design elements– create visual repetition– use strong contrasts
• use visuals to reinforce and clarify your verbal message
Getting started in Powerpoint
• AutoContent Wizard– PowerPoint suggests structure– PowerPoint suggests content
Getting started in Powerpoint
• Design from template– PowerPoint provides the look– You add your content
Getting started in Powerpoint
• Blank presentation– You do all the work– Your distinct look, style and content
Slide master
• Any change made to the master slide is reflected in the entire presentation.
• Except where you have made individual changes on individual pages
Using the Master Slide
• Control slide design – colors, background
• Define type style and size• Make updates easy
and automatic
A Custom Master Slide
• Choose color scheme in PowerPoint
• Select type styles and sizes• Create JPEG file
– 800x600 pixels at 72 dpi
Keep it readable
• 24 point or larger type• this is 32 point• title type is 44 point• make graphics large
Inserting new slides
• Insert> new slide• Control + m• Use toolbar button• Choose appropriate layout
– Auto text boxes are controlled by Master Slide
– text boxes you create are NOT
Make it Graphic!
• text can reinforce your spoken message but…
• photos, graphs, video all increase audience interest and improve communication
• How exciting is this slide?
Inserting Stuff
• Use “Insert” menu– Pictures– Sounds– Movies– Hyperlinks– Charts– and more!
Creating graphics
• drawing tools in PowerPoint• flatbed scanner• slide/negative scanner• other software
– spreadsheets– drawing programs
Appropriate use
• Almost everything is copyrighted!– Scans from books or journals– Pictures from the web
• One time educational use for students
• Public domain sites• Obtain permission• Purchase stock images
Computer Labs
• PC and Mac• Scanners
available
File formats for Powerpoint
• Save in a generic graphic format at 72 dpi– Jpeg– Tiff– Png– Gif– Bmp– Eps (must save with preview to see on screen)– PDF
• Don’t save in native format like Photoshop
Insert Picture
• From clip art – Installed with program– Microsoft web site
• From a file– Scan– Digital photo– Internet
Insert Picture
• Images should be saved at the screen resolution (72 dots per inch)
• Scaled to the on-screen size • 800x600 is full screen for projectors on campus
Insert picture from sceen capture• “Print Screen” on PC captures to
clipboard• Use “paste” command to place
picture in presentation• Or use screen capture software
like Snag-It and use “insert picture” to place file in presentation
Insert sounds
• From file– Embedded in
presentation
• From CD– Must have CD to
play
Insert movie
• File formats– AVI– mpeg– Quicktime: Check
for plug-in BEFORE presentation
• File size– 320 x 240 typical
Charts
• Insert > Chart
• Enter data• Choose
style
Slide transitions
• Slide Show>Slide Transition…
• Pick one – don’t make your audience dizzy
• only vary for special effect
Slide animation
• Slide Show>Custom Animation• Use to build a concept• Use for a specific effect
File storage
• CD-Rom• portable hard drive• Flash drive• on campus network drive• Package for CD
“Package for CD”• Best way to travel with
presentation• Embed fonts• Include viewer
Great Software Prices
• UW-System students only• Order on-line at
www.wisc.edu/wisc
Help
• University Graphics – Don Lintner– Wyll D242, 595-2286– Questions on design, production, equipment,
PowerPoint
• Microcomputer Lab Desk– Library D-1 level computer lab– Questions on using PowerPoint, computers, file
management
On line help
• Tips and Tricks from Ellen Finkelstein, Presentation Magazine contributor www.ellenfinkelstein.com/powerpoint_tip.html
Microsoft, Adobe, and more…
Campus Resources
Where do you go to get equipment or
help?
A/V Equipment Checkout
• You need to show your Student ID• Check out for up to 4 hours• www.uwp.edu keyword: CTS and click
the Audio Visual link
A/V equipment distribution offices
• Moln 118– 7:45 am to 6:30 pm
(Fridays until 4:00 pm)
• Comm Arts D153– 7:45 am to 9:30 pm
(Fridays until 4:30 pm)
Available Equipment
• Overhead projectors• slide projectors• video players/monitors, • computer projection carts• digital cameras• camcorders• Keys for “smart”
classrooms
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