Big Data to Big Results - Yoh's Journey

Big Data, Big Results – Yoh’s JourneyCindy Lombardo: Manager, Candidate Marketing – Yoh, A Day & Zimmermann Company

Tiffany Williams: Client Value Manager - SuccessFactors

2 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Agenda

• Introduction

• The Current Talent Marketplace and Evolution of Candidate Marketing

• Yoh’s Journey

• Journey to Big Results: 2008 – 2012

• Big Results: Present and Future State

• How To Start Your Own Journey

• Q & A

3 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

The Race for Talent

4 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Race to Talent 2013 Facts: Bersin by Deloitte

• 65% of global leaders cite “talent and leadership shortages” as their number one business challenge.

• A critical skills shortage exists. Across nine countries surveyed, 43% of employers agreed that they could not find enough skilled entry-level workers. This problem is not likely to be a temporary blip; in fact, it will probably get much worse.

• The McKinsey Global Institute estimates that there will be a global shortfall of 85 million high- and middle-skilled workers by 2020.

-Bersin by Deloitte July 2013

5 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Recruiting Is Changing

Power is shifting from the company to the candidate…

6 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Trends Driving the Recruiting Market Place

1. Social Recruiting & Employment Branding

2. Mobile 

3. Value Based Relationships

1. Big Data= Measurement/ROI

2. Results Oriented

3. Workplace is Vastly Different

External Facing Internal Facing

7 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Attract talent Select the best

Trend: Automation and Optimization of Technology

Job Boards

Sourcing Tools

HeadHunters

Campaigns & Events

Military & Diversity

Mobile & Micro Sites

Social Recruiting

CRMReferral Tracking

Unable to Measure

Don’t Know what works

Most common Recruiting model today

8 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Attract talent directly to youEngage and capture talent inside

and out

Select the best faster and easier

Redefining Recruiting Solutions

Measure

Know what works

9 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Selected Yoh Clients

IndustryLeading

#8 among Top Managed Services Programs

#23 among the Largest U.S. Staffing Firms

Who is YOH

10 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh Sourcing Circa 2008 - The Wild Wild West

No Centralized Sourcing Strategy

No Diversification of Sourcing Channels

Limited Visibility into ROI

RESULT = Overspend and Resources Going Dark

11 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh Sourcing Circa 2009 -’10: Industrial Revolution

Gaining Steam Power …

Centralization of Sourcing Strategy

Diversification of Sourcing Channels

Campaign Tracking Begins

… but Manual Labor

= Slow speed to market

= Wasted resources

12 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh Sourcing Circa Late 2010 -’11: Modernization

Yoh engages SuccessFactors to help bring Transparency and Automation to both the Sourcing strategy and process

One small step for Yoh,

One giant leap for ROI…

Career Site Optimization Recruitment Marketing Platform Advanced Analytics

13 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Career Site Optimization with SuccessFactors

The Old… And The New!

14 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

SuccessFactors’ Recruitment Marketing Platform

Apply Starts by Days From the Talent Community

Membership

15 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Data Must Be Meaningful…

16 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

ATS DataDigital Campaign Data Performance

Advanced Analytics: Full Line of Sight Data Allow One to Interpret the Entire Story

… Without Full Context, Data Can Be Misleading

``

17 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Overall Results of Yoh’s Modern Era with SuccessFactors

Measure

Attract Capture

Interact

Yoh’s career site (built and hosted by

SuccessFactors) enjoys more than a 200% lift in unique

visitor traffic .http://jobs.yoh.com

SuccessFactors works with Yoh’s additional technology

partners to streamline online applications directly into the

ATS. The result - a 350% increase in the number of new

candidate files added to the internal database.

Via SuccessFactors' Recruitment Marketing platform, Yoh begins developing their Talent Community, seeing over 10,000 new members join monthly. The platform’s automated re-marketing effort drives a significant rate of return applies from members.

85% of career site traffic is directly or indirectly driven by

the Recruitment Marketing Platform.

18 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh’s Sourcing Circa 2012: Big Data = Big Results

Engineering Heath CareProfessional

Data Filter Determines Appropriate Sourcing Mix Based Upon Historical Results

Data Filter Also Determines Level of Difficulty and Potential Need for Additional Resources

SuccessFactors as Agency of Record

Life Sciences

IT & Telecom

Federal & Aviation

19 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Results of Yoh’s Big Data Era with SuccessFactors

31.5% Increase in Program Hires

Time to Fill Improvement by 15 Days

83.2% Visit to Apply Conversion

20 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh’s Sourcing Today and Beyond:Mobile and Off Line

Mobile Site Enhancements Off Line Source Tracking & Pipelining

21 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh’s Sourcing Today and Beyond:Expanding Social via Vine

22 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Yoh’s Sourcing Today and Beyond: International Expansion - United Kingdom

How to Start Your Journey

24 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Starting Your Journey….

1.) Prepare for Change Management- Training- Communication- Sharing Results

2.) Find a Partner NOT Just a Tool- Comprehensive Service Offering ** one stop shop- Analytics and Automation-Consultative and Innovative

3.) Connect with your Regional Sales Manager at Successfactors/SAP

http://www.successfactors.com/en_us/company/contact-us.html

25 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company.  All rights reserved.

Q&A