Big Data -- a free and open world

BIGData

Charles Mok, Legislative Councilor (IT)25.09.2013

A free and open world

Who benefit from big data?

YOU & I Service providers improve their service through collecting more data.

Who can make use of big data?• ISPs• Utilities• Government• Corporations• Academic• Everyone

who can collect and access to data

With more than 1,000 universities

Why do they use big data?

• Provide better consumer experience• Facilitate corporate operation• Seek for a new business model• Risk and financial management• Boosting effectiveness• Government Surveillance

Why do they use big data?

Win an election

Obama did it in 2012

How to make use of Big Data?• 2008: Social Media• 2012: Add big data• Decide how to approach voters• Top targets: unsubscribed list back in 2008• Different message scripts for different demographic groups

• Phone call & email

• Predict turnout• Simulating election 66,000 times result per night• Reallocating resource in each states

How does it work?

• Visualizing Big Data• Concept on how to analyze data• Power BI for Office 365 Demo(Video -http://www.youtube.com/watch?feature=player_embedded&v=KD9GlZGF9rY)

When Open Data meets Big Data– Do No Evil

Do No Evil (起你底 )• HK ICT Award 2013: • Best Lifestyle Silver Award

• Over 2 million local litigation records from the courts of Hong Kong dating as far back as 1990 for civil cases and 2004 for criminal cases.

• Comment from judge panel：• This mobile application integrates an extensive

database with a highly user-friendly search engine, allowing users to easily conduct legal background search of companies or targeted persons in an instant and economical way. This demonstrates a good combination of mobile technology and ICT technology.

When Open Data meets Big Data– Do No Evil

• One-station background analysis on• Potential employee• Business partner• Future son in law • Government Officials??

When Open Data meets Big Data– Do No Evil

Abuse of Big Data / Control?

Example: NSA /CIA surveillance programs

Privacy?Right to know?Big brother of the new era?

Beyond commercial abuses, also by governments

Ongoing debate:Negative impact to U.S. cloud vendors

Google Transparency Report• Like other technology and communications companies, Google

regularly receives requests from governments and courts around the world to hand over user data.

Google Transparency Report

• Why might a government agency request user data?

• What does Google (like other companies) do when it receives a legal request for user data?

• Why does Google (and other companies) publish the Transparency Report?

• Has Google successfully narrowed requests before?

World Conference on Int’l Telecommunications (Dubal, Dec 2012)• Internet Governance?• Russia, China, Arab, Africa and others propose to implement

CONTROL on international route (of Internet) and collect identity info of users.

• USA, Canada and some of the European countries strongly object.• Finally the motion is rejected, but HUMAN RIGHTS OBLIGATIONS

are not defined in the Acts.

Future of Big Data• Keep growing: in size and analytical power• Growing security concerns • More conflicts in privacy issues• Data processing requires more electricity than lighting

network all over the world in 2035

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THANK YOU