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Beyond Global SEO Best Practices
You’ve got great content, but how do you gain an audience?
Besides optimizing your website original content, implement localized search engine optimization to widen your reach.
SDL (LSE:SDL) is the global innovator in language translation technology, services and content management. With more than 25 years of experience, SDL delivers transformative business results by enabling powerfully nuanced digital experiences with customers around the world.
Are you in the know? Find out why the top global brands use SDL at SDL.com and follow us on Twitter, LinkedIn and Facebook.Copyright © 2019 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders.
Don’t forget to examine your website basics
Create high-quality translatable content with global appeal and reach:• Make sure your content is well-organized• Fix broken links and set redirects• Integrate an XML site map for referencing and crawlability• Implement usage of ’hreflang’ to map to language-specific content & serve the best search results for your audience• Built content around key elements: - <title> tag, <h1> <h2> headlines, image <alt> attributes - Meta description tags
SEO is a marathon not a sprint!Developing and translating more locally-relevant content creates a continuous and memorable user experience.
Include translation in your strategy from the start:
Implement a clearly visible language dropdown menu
Use the ’globe’ to make it visually appealingDon’t use flags if not aligned to your strategy
Localize, rather than translate, keywords
Add unique keywords to your terminology databaseEnsure your terminology database is applied
Use your site map to target priority translation
Add fresh localized content continuouslyTranslate your URLs using relevant terms
Contact SDL to learn more about how a translations strategy can help you Go Global Faster!
sdl.com/translate
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