'Best' Recruiters Impact Candidate Experience

1

Great Candidate Experience

Starts with Great Recruiters

Gerry Crispin, sphr

WHAT?

WHO?

HOW?

WHY?

4

5

Behavioral Interviews (55%)

Interviews with behaviorally anchored rating scales (24%)

Scorable job applications (14%)

Biodata Questionnaires (12%)

Aptitude testing (26%)

Skills testing (40%)

Personality/ Workstyle Profiling (34%)

Simulations (11%)

Source: SHRM Candidate Evaluation Methods, Murphy – Selection Assessment guide, Pulokos

7

WelcomeTo

Apply

Finalists(If Any)

Here

Source and apologies: Non Sequitur, Wiley Miller 8/28/10

Black hole

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Are ALL Candidates Equal?P

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100,000 - 68,000 – 40,000 – 18,000 – 300 – 50 – 6

Are ALL Candidates Equal?S

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3rd Party

Military

Non-US

Intern

Referral

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Exploring The Candidate’s ExperienceDefine The Candidate Experience

Candidate Experience is what THEY say it is,

not how you think you’ve designed it.

2003 - Vinnie BoombotzCredit and Collections Supervisor

2004 - Gold E. LocksMarketing Assistant

2005 - Josh RandallRecruiting Team Leader

2006 – Ted E. BaerAdministrative Assistant

2007 – Morris (M.R.) GoodbarMBA Graduate

2008 – James (Jim) Knee CricketSales

2009 – William B. BagginsAccounting

2010 – Jack CoostowEnvironmental Technician

James Knee CricketWoodstown, NJ 08098732-821-6652jcricket08@yahoo.com

• You Treat Me As A Partner In This Process.

• I Discovered People Like Me Who Are Valued Members of Your Company.

• I Found a Reason Why I Would Come and Stay (and work my butt off).

• You Offered Me Evidence That You Are Telling the Truth.

Welcome

Engage

Inform

Respect

Best-in-class recruiters

...Welcome Targeted Candidates…Align Communication To Candidate Preferences…Step Out Of the Dark…Demonstrate A Sense Of Urgency…Answer Relevant Questions Before They Are Asked…Offer Alternatives To Stay in Touch…Demonstrate Respect.

Specifically:- Acknowledge Interest- Promise Closure- Provide Next Steps- Guarantee Privacy & Data Protection- Communicate Closure- Deliver on Status, Feedback and Guidance

l?

53%

College

...Welcome Targeted Candidates

l?

Military

15%

...Welcome Targeted Candidates

3%

Disability

...Welcome Targeted Candidates

23

Customize Navigation To Your Target Audience(s)Customize Content to Your Target Audience(s)

…Align Communication To Candidate Preferences

…Align Communication To Candidate Preferences

Video sharing

YouTube

Major JobboardsNewsletter

Facebook

Linkedin

Career Site

CompanyMicroblog

Email signaturelinksConf./Campaign

Landing Page

CompanyCareer Blog

AlumniNetworks

Mobile CareerSite

Webinar/podcast

LinkedinGroups

SEM/SEO

Niche JobBoards

…Align Communication To Candidate Preferences

91% of Americans“ have a mobile wireless subscription(What can you, your recruiters, your clients

and jobseekers do with these?)

…Align Communication To Candidate Preferences

...TEXT, call or chat with recruiters

...NAVIGATE your firm’s m.enabled Career Site & search for new jobs .

...CHECK their resume STATUS.

Can Your Candidates use their mobile phones to…

...APPLY for a job with a previously saved profile

40%

7.8%

15.7%

14.7%

…Align Communication To Candidate Preferences

…Align Communication To Candidate Preferences

…Align Communication To Candidate Preferences

…Step Out Of The Dark

…Step Out Of The Dark

…Step Out Of The Dark

…Step Out Of The Dark

…Demonstrate a Sense of Urgency

…Demonstrate a Sense of Urgency

Why?

…Answer Relevant Questions Before They Are Asked

What is the job like?

…Answer Relevant Questions Before They Are Asked

What are the next steps?

…Answer Relevant Questions Before They Are Asked

How far can I go?

…Answer Relevant Questions Before They Are Asked

Do you share my values?

…Answer Relevant Questions Before They Are Asked

How frequently does this position come open?

How many people typically apply for this position?

Where are successful candidates sourced from?

What is the profile of the last person to compete successfully for this position?

How long until it typically is filled?

What happened to the previous incumbent?

What [range] are you willing to pay?

How competitive am I?

…Answer Relevant Questions Before They Are Asked

…Answer Relevant Questions Before They Are Asked

…Offer Alternatives To Stay in Touch

NewslettersBlogsMicroblogs

Jobcasts

Webinars

Chat

…Offer Alternatives To Stay in Touch

- Acknowledge Interest- Promise Closure

- Provide Next Steps- Guarantee Privacy & Data Protection

- Communicate Closure- Deliver on Status, Feedback and Guidance

…Demonstrate Respect

47

…Demonstrate Respect

84% Acknowledged Jack when he Applied

26% Informed Jack when he was NOT selected

…Demonstrate Respect

Standard (35)- Thank you for your interest.- If we select you we will be in touch.- Do not reply

…Demonstrate Respect

Thank you(be specific)

Brand(again and again)

Create Expectations

Promise closure

Manage feedback

Dear Jack Thank you for expressing your interest in our firm’s Environmental Technician opening on May 15.

We take pride in our selection this year as one of the 100 Best Companies in America to Work For. Learn more about why people want to work here.

We are still receiving applications. However, we are considering your interest since you have ALL of the basic qualifications required for the position. We have 82 applicants who meet all of the basic qualifications as of May 30.

We promise to notify you about your status by June, 15.Please follow this link to learn more about our hiring process.

Thank you again,Recruitment teamRecruitment-team@company.com

…Demonstrate Respect

If the candidate experience is important… ….ask them

Source: CareerXroads June, 2010

59.3%…CONDUCT FOCUS GROUPS of NEW HIRES.

69%…SURVEY FINALISTS.

86.7%…CHECK ONLINE JOB POSTINGS.

ONLY 5%…HAVE EVER SURVEYED A SAMPLE OF ALL CANDIDATES

Source: CareerXroads June, 2010

62.1% (STAFF. LEADERS) OBSERVE RECRUITER INTERVIEWS

42.4% (STAFF. LEADERS) OBSERVE HIRING MANAGERS.

52.7% (RECRUITERS) HAVE APPLIED TO THEIR

OWN JOBS

ONLY 7%…HAVE EVER ATTEMPTED TOMYSTERYSHOP

Final thought

If an exact duplicate of your very best employeewas researching you andconsidering whether toapply right now,what would happen?

Gerry Crispin, sphrCo-Founder. Principal & Chief Navigator

CareerXroadswww. CareerXroads.com, mmc@careerxroads.com

732-821-6652www.linkedin.com/in/gerrycrispin

THINK

Good Hunting!

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