Candidate experience v2

Candidate experienceRecruitment specialist as a DESIGNER

About me• since 2009 - in HR

• since 2011 - in IT HR

• since 2013 - in Coaching

• since 2015 - System thinking & design thinking fan

• Chief happiness officer - as a mindset

System trends - look around

• Authentic design BOOM

• Special experience in opposite to fast food experience

• Slow fashion in opposite to fast fashion

• etc etc etc

“I am NOBODY”*

*said no candidate EVER

Most popular recruitment process design: win-lose relationship based

Like we are the centre of candidates’ lives ….

I don’t need any feedback, showing up after 2 months of silence is ok!

It’s ok, I haven’t heard from you in weeks, I am sooo patient!

Just put me through any

challenge you want, you

have all my time, you have

all my life!

Life**happening every moment, whether

you are recruiting or not

Experience I want to have as a human being =

Experience I want to have as a candidate

Journey vs. Destination

Good news: Experience can be

designed by us!

How I step into candidate’s shoes

Literallyhave same experience

same place; same clothes; same food; same joy; same pain …

User Candidate persona +

User Candidate stories

Full Name

"A quotation that captures theessence of this person's

personality."

1-100Job title

Married, kids, etc.City, state

Type

Age: Work: Family: Location: Character:

PersonalityIntrovert Extrovert

Analytical Creative

Trait Trait Trait Trait

GoalsThe goals this user hopes to achieve.A task that needs to be completed.A life goal to be reached.Or an experience to be felt.

FrustrationsThe frustrations this user would like to avoid.The obstacle that prevents this user from achieving theirgoals.The problems with the solutions already available.The product or service that currently does not exist.

BioThe bio should be a short paragraph to describe the userjourney. It should include some of their history leading up to acurrent use case. It may be helpful to incorporate informationlisted across the template and add pertinent details that mayhave been left out. Highlight factors of the user's personal andof professional life that make this user an ideal customer ofyour product.

MotivationsIncentive

Fear

Achievement

Growth

Power

Social

BrandsA collection or list of the user's favorite brands.

Preferred ChannelsTraditional Ads

• As a Candidate I want to take a look around, so that I understand, if the environment is right for me.

• As a Candidate I want to receive negative feedback, so that I understand my knowledge gap and can plan my career better.

• As a Candidate I want to know recruitment process upfront, so that I can plan my time and effort invested.

Customer Candidate Journey mapping

STAGE

DOING

EXPERIENCE

THINKING

FEELING

OPPORTUNITIES

STAGE: APROACHING

• Candidate story: As a Prospect I want to understand my fit and interest in this position with as little effort as possible, so that I can dedicate my valuable time to what is important for me now.

• Communication channels / touch points: the most used for other life actions (outside recruitment)

• Challenges to solve: short pitch, mobile accessibility, right timing, prescreening quality

• Decisions: action plan

More journeys to design and experience