Beijing Bi-Weekly Report 8/16 Through 9/11. Summary © Glu Mobile Inc., Private and Confidential Page 3 iOSAndroidMIGPriorityTOTAL Launch Date7/7/118/11/118/5/11.

Beijing Bi-Weekly Report8/16 Through 9/11

Summary

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iOS Android MIG Priority TOTALLaunch Date 7/7/11 8/11/11 8/5/11

Days Live 68 33 39

Man Months(non QA)

125.9 N/A N/A

Total Revenue to Date $540,350 $183,496 $38,212 $762,058

Downloads to Date 2,783,112 N/A 398,526 3,181,638

KPIs:

DAU Average 184,300 98,364 36,000

K Factor TBD N/A N/A

Lifetime Value $.26 N/A N/A

DAU Average (15 Days) 122,919 83,340 36,000

Revenue/DAU $.05 $.06 N/A

Average Revenue/Day $7,946 $5,560 $1,061

Eternity Warriors (as of 9/12/2011)

Revenue

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Eternity Warriors

DAU (iOS & Android)

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Eternity Warriors

Rev/DAU

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Eternity Warriors

*iOS data has total rev. but MIG DAU not calculated. Data was dirty for 1.0

Retention (iOS)

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Eternity Warriors

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Product Update Roadmap

Features Goals Actual

Reach New Daily Quests 2%

Funnel Access consumable store in gameplay 3%

Retention

Revenue New weapon typeShield repair (New content, consumable)New weapon quest requirements

1%1%1%

Misc.

Eternity Warriors 1.2.0: September 6th

1.2 was rejected by Apple due to Incentivized Facebook requests. Team removed feature. Will submit 9/14

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Content Update RoadmapEternity Warriors 1.2.0: September 6th

Type Details

Weapons New sword/shield weapon type (allows blocking) -Retention/RevenueShield repair/maintenance -Retention/Revenue

Armors None

Consumable New consumable packs -Revenue

Maps None

Misc. New daily quests -Retention/Revenue/Reach

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Product Update Roadmap

Features Goals Actual

Reach New daily quests 1%

Funnel New item/weapon/level badging 1%

Retention Village environmentNew valuable consumables

3%2%

Revenue Server side control of store 3%

Misc.

Eternity Warriors 1.3.0: September 28th

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Content Update RoadmapEternity Warriors 1.3.0: September 28th

Type Details

Weapons None

Armors None

Consumable New valuable consumables -Revenue

Maps New Arena environment -Retention/Revenue

Misc. New daily quests -Retention/Revenue/Reach

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Product Update Roadmap

Features Goals Actual

Reach New daily quest types 1%

Funnel

Retention Village ArenaNew consumables

3%2%

Revenue New weapon typeSubscriptions

1%

Misc.

Eternity Warriors 1.4.0: November 9th

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Content Update RoadmapEternity Warriors 1.4.0: November 9th

Type Details

Weapons New gauntlet weapon type -Retention/Revenue

Armors None

Consumable New valuable consumables -Revenue

Maps New Arena environment -Retention/Revenue

Misc. New daily quest types -Retention/Revenue/Reach

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Consumables Roadmap

Update Details

v1.2 - Purchase consumables during gameplay- Added shields and shield repair using Gems

v1.3 - 3 new consumables: • XP Boost – 150% XP for 30 minutes• Attack Boost – 150% attack boost for 30 minutes• Auto Health – refills health when below 10%

v1.4+ - Boosts to each weapon type for X amount of time- Weapon upgrades- Weapon trade in- Daily lottery - Access to consumables above D-pad (like GB)

Consumables

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v1.2 Notes• IAP confirmation automatically pops up if the player doesn’t have

enough coins or Gems

• Inventory automatically opens as part of the tutorial when the player goes below 50% health

• Inventory automatically opens every time the player dies to give them a chance to purchase a “revive” item using Gems

Consumables

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v1.3 Notes• Items can be put on sale, highlighted in the game and advertised

outside the game with new server side control of the store

• v1.3 is when we start adding consumables that are much more valuable and only last a short amount of time to encourage small and repeatable purchases

• We will continue to add new valuable consumables in future updates based on the success of shield repair and new v1.3 items

• Currently reevaluating content in v1.4 and beyond to focus more on consumables and less on new weapons and armor

Subscriptions

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Due to tight deadlines and China holiday in the first half of October, Beijing studio will not consider implementing subscriptions until version 1.4

Toyshop Town (Beta Milestone 9/16)

Targets

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Milestone Date Compulsion Loop Status

Economy Status

Analytics Status

Start N/A N/A N/A

Vertical Slice 7/11 Complete. Social 7/22

Baseline implemented, not tuned

Framework in place.

Alpha 8/16 Complete Complete, needs balance

Complete, needs tuning

Beta(CN Launch)

9/16 Tested Complete, first draft balance

Tested

Final 10/10QA-10/28

Tested Tested Tested

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Product Update Roadmap

Features Goals Actual

Reach Friend QuestsEmail / SMS invitesSocial Status Page

10%

Funnel TBD

Retention New State of Village (size/happiness)Toy Specific Personality (each toy will be addressable through Quests.Collections

10%

Revenue New Content (homes, shops, toys, accessories.)New QuestsCollectionsLotteryMultiple toys per build

15%

Misc. Dynamic Content uploadImproved Quest logic to trigger based on stats.

N/A

Toy Village 1.1 Nov. 23,2011

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Content Update RoadmapToy Village 1.1 Nov. 23,2011

Type Details

Toys 3 new characters

Shops Multi-toy shops

Accessories 10 new accessories

Quests 5 Levels of Quest contentMulti-stage quests (Build a park, etc.)

Misc.

Little Big Town (1P)

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Concept Art

Schedule

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Milestone Date Compulsion Loop Status

Economy Status

Analytics Status

Start 8/1 N/A N/A N/A

1st Playable 9/16 Baseline implemented, not tuned

N/A N/A

Vertical Slice 9/30 Complete Baseline implemented, not tuned

N/A

Alpha(CN launch)

11/4 Complete Complete, needs balance

Complete, needs tuning

Beta 12/2 Tested Complete, final balancing

Tested

Final 12/16 Tested Tested Tested

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Tech

• Cocoa2d-x

• Under 20MB

• Flurry Analytics

• Tapjoy

• PlayHaven (currently iOS only)

• AdMarvel

• Urban Airship for push notifications

• Custom code for dynamic store

• OpenFeint integration for visiting, more social interaction added in v1.1+

• Game Center achievements

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Android

• Android will be launched alongside iOS v1.0

• Due to the use of Cocoa2d-x the Android port will be handled by the team

• Cocoa2d-x prototype was created with Flurry, AdMarvel, and Tapjoy working on Android as a proof of concept that necessary SDKs can be supported on both platforms