Beijing Bi-Weekly Report 8/16 Through 9/11. Summary © Glu Mobile Inc., Private and Confidential Page 3 iOSAndroidMIGPriorityTOTAL Launch Date7/7/118/11/118/5/11.

Beijing Bi-Weekly Report8/16 Through 9/11

Summary

© Glu Mobile Inc., Private and Confidential Page 3

iOS Android MIG Priority TOTALLaunch Date 7/7/11 8/11/11 8/5/11

Days Live 68 33 39

Man Months(non QA)

125.9 N/A N/A

Total Revenue to Date $540,350 $183,496 $38,212 $762,058

Downloads to Date 2,783,112 N/A 398,526 3,181,638

KPIs:

DAU Average 184,300 98,364 36,000

K Factor TBD N/A N/A

Lifetime Value $.26 N/A N/A

DAU Average (15 Days) 122,919 83,340 36,000

Revenue/DAU $.05 $.06 N/A

Average Revenue/Day $7,946 $5,560 $1,061

Eternity Warriors (as of 9/12/2011)

Revenue


Eternity Warriors

DAU (iOS & Android)


Eternity Warriors

Rev/DAU


Eternity Warriors

*iOS data has total rev. but MIG DAU not calculated. Data was dirty for 1.0

Retention (iOS)


Eternity Warriors


Product Update Roadmap

Features Goals Actual

Reach New Daily Quests 2%

Funnel Access consumable store in gameplay 3%

Retention

Revenue New weapon typeShield repair (New content, consumable)New weapon quest requirements

1%1%1%

Misc.

Eternity Warriors 1.2.0: September 6th

1.2 was rejected by Apple due to Incentivized Facebook requests. Team removed feature. Will submit 9/14


Content Update RoadmapEternity Warriors 1.2.0: September 6th

Type Details

Weapons New sword/shield weapon type (allows blocking) -Retention/RevenueShield repair/maintenance -Retention/Revenue

Armors None

Consumable New consumable packs -Revenue

Maps None

Misc. New daily quests -Retention/Revenue/Reach




Reach New daily quests 1%

Funnel New item/weapon/level badging 1%

Retention Village environmentNew valuable consumables

3%2%

Revenue Server side control of store 3%

Misc.

Eternity Warriors 1.3.0: September 28th


Content Update RoadmapEternity Warriors 1.3.0: September 28th

Type Details

Weapons None

Armors None

Consumable New valuable consumables -Revenue

Maps New Arena environment -Retention/Revenue

Misc. New daily quests -Retention/Revenue/Reach




Reach New daily quest types 1%

Funnel

Retention Village ArenaNew consumables

3%2%

Revenue New weapon typeSubscriptions

1%

Misc.

Eternity Warriors 1.4.0: November 9th


Content Update RoadmapEternity Warriors 1.4.0: November 9th

Type Details

Weapons New gauntlet weapon type -Retention/Revenue

Armors None

Consumable New valuable consumables -Revenue

Maps New Arena environment -Retention/Revenue

Misc. New daily quest types -Retention/Revenue/Reach


Consumables Roadmap

Update Details

v1.2 - Purchase consumables during gameplay- Added shields and shield repair using Gems

v1.3 - 3 new consumables: • XP Boost – 150% XP for 30 minutes• Attack Boost – 150% attack boost for 30 minutes• Auto Health – refills health when below 10%

v1.4+ - Boosts to each weapon type for X amount of time- Weapon upgrades- Weapon trade in- Daily lottery - Access to consumables above D-pad (like GB)

Consumables


v1.2 Notes• IAP confirmation automatically pops up if the player doesn’t have

enough coins or Gems

• Inventory automatically opens as part of the tutorial when the player goes below 50% health

• Inventory automatically opens every time the player dies to give them a chance to purchase a “revive” item using Gems

Consumables


v1.3 Notes• Items can be put on sale, highlighted in the game and advertised

outside the game with new server side control of the store

• v1.3 is when we start adding consumables that are much more valuable and only last a short amount of time to encourage small and repeatable purchases

• We will continue to add new valuable consumables in future updates based on the success of shield repair and new v1.3 items

• Currently reevaluating content in v1.4 and beyond to focus more on consumables and less on new weapons and armor

Subscriptions


Due to tight deadlines and China holiday in the first half of October, Beijing studio will not consider implementing subscriptions until version 1.4

Toyshop Town (Beta Milestone 9/16)

Targets


Milestone Date Compulsion Loop Status

Economy Status

Analytics Status

Start N/A N/A N/A

Vertical Slice 7/11 Complete. Social 7/22

Baseline implemented, not tuned

Framework in place.

Alpha 8/16 Complete Complete, needs balance

Complete, needs tuning

Beta(CN Launch)

9/16 Tested Complete, first draft balance

Tested

Final 10/10QA-10/28

Tested Tested Tested




Reach Friend QuestsEmail / SMS invitesSocial Status Page

10%

Funnel TBD

Retention New State of Village (size/happiness)Toy Specific Personality (each toy will be addressable through Quests.Collections

10%

Revenue New Content (homes, shops, toys, accessories.)New QuestsCollectionsLotteryMultiple toys per build

15%

Misc. Dynamic Content uploadImproved Quest logic to trigger based on stats.

N/A

Toy Village 1.1 Nov. 23,2011


Content Update RoadmapToy Village 1.1 Nov. 23,2011

Type Details

Toys 3 new characters

Shops Multi-toy shops

Accessories 10 new accessories

Quests 5 Levels of Quest contentMulti-stage quests (Build a park, etc.)

Misc.

Little Big Town (1P)


Concept Art

Schedule


Milestone Date Compulsion Loop Status

Economy Status

Analytics Status

Start 8/1 N/A N/A N/A

1st Playable 9/16 Baseline implemented, not tuned

N/A N/A

Vertical Slice 9/30 Complete Baseline implemented, not tuned

N/A

Alpha(CN launch)

11/4 Complete Complete, needs balance

Complete, needs tuning

Beta 12/2 Tested Complete, final balancing

Tested

Final 12/16 Tested Tested Tested


Tech

• Cocoa2d-x

• Under 20MB

• Flurry Analytics

• Tapjoy

• PlayHaven (currently iOS only)

• AdMarvel

• Urban Airship for push notifications

• Custom code for dynamic store

• OpenFeint integration for visiting, more social interaction added in v1.1+

• Game Center achievements


Android

• Android will be launched alongside iOS v1.0

• Due to the use of Cocoa2d-x the Android port will be handled by the team

• Cocoa2d-x prototype was created with Flurry, AdMarvel, and Tapjoy working on Android as a proof of concept that necessary SDKs can be supported on both platforms

Beijing Bi-Weekly Report 8/16 Through 9/11. Summary © Glu Mobile Inc., Private and Confidential Page 3 iOSAndroidMIGPriorityTOTAL Launch Date7/7/118/11/118/5/11.

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