Transcript
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 1/18
Product Development - notes
from the real world
G el 0 an
er of e ana and a a-
As we know,
There are known knowns.
There are things we know we know.
We also know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are also unknown unknowns,
The ones we don't know
We don't know.
Donald Rumsfeld
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 2/18
From idea to product
he "democratic" approach
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 3/18
5
"Le 's make hiding lnforma Ion so
simple grandma could do it"
privacy software
3+ mil ion users
The systematic approach
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 4/18
n
"Is there anything on my PC tha
made more sense on the mobi e?"
location based social network
700,000 members
B t is my idea good?
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 5/18
It's endurance.
It's no grea ideas hat makegrea entreprene rs.
But how do you end re?
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 6/18
"The best reason to start an organization
is to make meaning. Meaning is not
about money, fame or power. Instead,
meaning is about making the world a
better place, increasing the quality of
life, righting a wrong and preventing
good from ending."
Guy Kawasaki
Even if you fail, a leas you
fai ed
doing the righ thing.
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 7/18
Designing your
product
De ine he very core
of your product
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 8/18
First version in 1997:
Co Id only hide 1 file a a time!
No folders, no hard disks, no
nothing,
5
he people nearby.
In a I·st - no maps.
Only one photo per user.
, .
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 9/18
hink of a vlsuallsable idea
When yo designyo r product, yo do R
In he ight of an imminentencryption ban:
" ncryp ·on is jus not enough,
hide your da a"
James-8ond- ike U X
5
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 10/18
n
"Use your mobile to find
new frl ends"
Show sexy people discoveri g a her
sexy people on their mobile
Users come for a reason.
Bu hey might stay
forano her one.
hink about retention.
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 11/18
5
Users came because they wanted
to hide data in plain sight.
Users stay because of hard disk
encryption&
anonymous surfing.
, .
Users came because they wanted to
meet new people.
Users stay because they want to stay
in contact with (new) friends.
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 12/18
Wha do yo r resellers
need?
hink of sales channels when
designing your prod ct
Getting your
produc done
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 13/18
Ge yourself a good
technical cofo nder
Thlnk It hrough.
Then remove.
Concep -> Development
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 14/18
k - kO_2.0_ iP on - pro uct t ctur:
- -.-
emove. Remove. Remove.
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 15/18
Yo might have a perfectproduct.
If yo survive.
maging a bulldlng
w· h perfec s a lcs
( he moment
everything's done).
But no during the
building process.Washington Huskys
Stadium collapse 1987
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 16/18
"If your version 1
doesn' suck, you suck"
You have no Idea of yo r
cus omers.And they are NOTalways r·ght.
Soget your product out!
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 17/18
More tips:
Do AlB tests
Talk to the developers
Multiply their estimations x2.S
Define your product categorv
Don't annoy your users
Remove. Remove. Remove.
Recommended reading
Fried/Hanson: Rework
Kawasaki: The Art of the Start
McConnell: Code Complete
Pettis/S ark: The Cult of Done
Manifesto
8/6/2019 BEFI May 20 Product Yoran
http://slidepdf.com/reader/full/befi-may-20-product-yoran 18/18
MeaningS·mp ici y
Speed
Endurance
gabriel@yoran.com
twitter: GabrielBerlin
hanks!
top related