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BUSINESS COMMUNICATION AN INTRODUCTION

COMMUNICATION

Communication Communication is the transfer of information is the transfer of information from a sender to a receiver, from a sender to a receiver, with the information being with the information being understood by the receiverunderstood by the receiver

Purpose of Communication

Communication Process

Communication Flow

Types of Communication

Written Communication

Written communication can promote uniformity in policy and procedures.

It has the advantage of providing records , references and legal defenses.

Tips for Improving Written Communication

Use simple words and phrases.

Use short and familiar words.

Use personal pronouns whenever required.

Give illustrations and examples.

Use short sentences and paragraphs.

Avoid unnecessary words

Oral Communication

Oral communication can occur in a face-to-face meeting of two people or in a manager’s presentation to a large audience. It makes possible speedy interchange with immediate feedback.

Tips for Improving Oral Communication

Communicate with a large audience.

Tell a story , an anecdote.

Pause – do not rush.

Use visuals aids.

Communicate confidence and create trust through clear voice ,good posture and a smile.

Non Verbal Communication

Non verbal communication includes facial expressions and body gestures.

It gives rise to the saying that actions often speak louder than words.

Tips for Improving Non Verbal Communication

Establish and maintain eye contact.

Use posture to show interest.

Improve your decoding skills.

Appreciate the power of appearance.

Avoid assigning nonverbal meanings out of context.

Barriers in Communication

Lack of planning.

Poorly expressed message.

Inadequate feedback.

Quantity of information.

Not recognizing the receivers’ needs.

Barriers in Communication

Lack of trust.Cultural differences.Impersonal communication.Poor listening skills.Hierarchy.

Guideline for Effective Communication

Clarify the purpose of the message.

Use intelligible encoding.

Consult others' view.

Consider receiver’s needs.

Guideline for Effective Communication

Use appropriate tone and ensure credibility.

Consider receiver’s emotions & motivations.

Get feedback.

References

Management (Heinz Weihrich,Mark V Cannice,Harold Koontz).

Business Communication for managers (Penrose,Rasberry,Myers).

PRESENTED BY

BHOOPATHI RAJAKATAMA RAJUNAKUL YADAV

RACHNA PANDASOWJANYA