Transcript
New Creative Ad FormatAlongside the bbc.com responsive website launch, BBC Advertising launched a new ad format to enhance our online creative solutions for clients called ‘Ad Tabs’, a direct replacement for the previous wallpaper format.
What’s different?Uniquely, the Ad Tabs creative works responsively across all devices* on bbc.com, allowing for up to eight separate “tabs” with different designs for each. The recommendation is a maximum of three on smaller devices.
The tabs are adhesive and follow the user when scrolling down the page.
When a user clicks on any one tab the option allows for an expansion to full page video overlay.
What does this mean for sales?The format should be bought as a buyout and purchased with both the top and right hand slots.
It can run on every page across bbc.com except the News homepage.
It should run for a maximum of 24 hours and all creative needs to be approved by the ASG.
All technical specifications can be found at advertising.bbcworldwide.com.
* Desktop, Tablet and mobile devices. Not Apps.
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