New Creative Ad Format Alongside the bbc.com responsive website launch, BBC Advertising launched a new ad format to enhance our online creative solutions for clients called ‘Ad Tabs’, a direct replacement for the previous wallpaper format. What’s different? Uniquely, the Ad Tabs creative works responsively across all devices* on bbc.com, allowing for up to eight separate “tabs” with different designs for each. The recommendation is a maximum of three on smaller devices. The tabs are adhesive and follow the user when scrolling down the page. When a user clicks on any one tab the option allows for an expansion to full page video overlay. What does this mean for sales? The format should be bought as a buyout and purchased with both the top and right hand slots. It can run on every page across bbc.com except the News homepage. It should run for a maximum of 24 hours and all creative needs to be approved by the ASG. All technical specifications can be found at advertising.bbcworldwide.com. * Desktop, Tablet and mobile devices. Not Apps.
BBC.com New Creative Ad Format
Jul 17, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
New Creative Ad FormatAlongside the bbc.com responsive website launch, BBC Advertising launched a new ad format to enhance our online creative solutions for clients called ‘Ad Tabs’, a direct replacement for the previous wallpaper format.
What’s different?Uniquely, the Ad Tabs creative works responsively across all devices* on bbc.com, allowing for up to eight separate “tabs” with different designs for each. The recommendation is a maximum of three on smaller devices.
The tabs are adhesive and follow the user when scrolling down the page.
When a user clicks on any one tab the option allows for an expansion to full page video overlay.
What does this mean for sales?The format should be bought as a buyout and purchased with both the top and right hand slots.
It can run on every page across bbc.com except the News homepage.
It should run for a maximum of 24 hours and all creative needs to be approved by the ASG.
All technical specifications can be found at advertising.bbcworldwide.com.
* Desktop, Tablet and mobile devices. Not Apps.
Related Documents
