Transcript
The presence of multilingual information in tokyo
Lianqun BAO
30th September 2011
The map of Japan
Tokyo
The map of Japan
This is Hakone in Japan
This is Mt. Fuji
1.Multilingual Survey
• Reseach time: May of 2010
• For Supermarket and Railway Stations
1) Takashimaya Supermarket and Keio Shinjyuku Supermarket of Tokyo
2) Survey of Keio Line of Railway Station including “Inokashira Line” for multilingual in formation.
The name of Keio Line train station
This is the street from my home to Keio Line train station.
Case 1: Takashimaya 高島屋”
“Takashimaya” have 24 Shops in Japan
(Tokyo, Osaka, Yokohama etc.) They have four overseas shops
Survey contents:
1) Multilingual pamphlets in stores:
English, French, Chinese and Korean
2) Multilingual announcements in stores
Different shops use different languages to
make announcements
This is “Takashimaya” night scene
Four Languages: English, Korean, Chinese and French
Three languages: English, Korean and Chinese
Multilingual signs at Railway Station
Case 2: Multilingual signage at Keio Station Railway
Line of Railway Station including “Inokashira line”
Publicity for travelers at Shinjuku station: English, Korean, Chinese and Japanese
Publicity for travelers inside a train: Chinese and Taiwanese
Publicity for travelers inside a train: English and Korean
The name of a station on the Inokashira Line
Inokashira Line
Showing name of station for travelers inside a train: Chinese, English, Korean and Japanese
Floor information in Chinese in electronics shop elevator
Number of people visiting Japan in 2008-2009
2008 increase and decrease rate 2009 increase and decrease rate
Asians 6,153,827 0.4 4,814.001 -21.8
Koreans 2,382,397 -8.4 1,586,772 -33.4
Taiwanese 1,390,228 0.4 1,024,292 -26.3
Chinese 1,000,416 6.2 1,006,085 0.6
Hong Kong 550,190 27.3 499,568 -18.3
3. Use of multilingual information for economic development
By Television News (June 21, 2010):
1) A lot of Chinese travel to Japan and they are more in number than from other countries.
In the Yamanashi prefecture, a hotels catering specially to Chinese visitors has appeared.
2) The Supermarkets have multilingual services. For example, anouncements of customs free sales and service guidance.
Thank you!
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