Balmain Target Group

TargeT group

Balmain creaTions are for very sexy, very rich girls/women BeTween 18 and 35 years old- Their hair slicked Back inTo high ponyTails, all The BeTTer To show off Their cloThes BeneaTh; she is smarT and pracTical BuT Bold and wiTh a unique concepT of elegance and grandeur; for The affluenT, The arisTocraT, young girls sTemming from imporTanT and influenTial fam-ilies, The fashion indusTry crowd and celeBri-Ties. mosT of The ouTfiTs are noT appropriaTe for daywear and some can reveal The Typical french arTy girl. The evening pieces deserve an evenT or special occasion. The sTyle can Be descriBed as The fuTure couTure. The classic comBined wiTh new and Trendy. iT is definiTely unique, possessing a high value and hisTory. The TargeT group’s lifesTyle can Be simple de-scriBed as high life: expensive food and drinks, nighT cluBs, hoTels, services, working place-menT and producTs. she is a ciTy girl, inTeresTed in arT galler-ies, Being surrounded By sophisTicaTed images, people, furniTure, aTmospheres, good music, old Book BuT also lasT minuTe Trend forecasTs and fashion magazines. she has a rich social life.

her lookssophisTicaT-ed/ independ-enT/ career orienTed/ sexy/ classy/ remarcaBle/ BeauTiful/

her Bag

pracTic

expensive

Big Bunch of keys from all The Things she owns

her home

exTravaganT choices expensive

her lifesTyle

famous

da

ily r

uTin

e

in love

happy

Time for friends

Big Time Traveler

always holding her moBle phone.

she is Busy !she spends mosT of her Time in her fashionaBle office

coffee on her way To work

she Believes ThaT