TargeT group Balmain creaTions are for very sexy, very rich girls/women BeTween 18 and 35 years old- Their hair slicked Back inTo high ponyTails, all The BeTTer To show off Their cloThes BeneaTh; she is smarT and pracTical BuT Bold and wiTh a unique concepT of elegance and grandeur; for The affluenT, The arisTocraT, young girls sTemming from imporTanT and influenTial fam- ilies, The fashion indusTry crowd and celeBri- Ties. mosT of The ouTfiTs are noT appropriaTe for daywear and some can reveal The Typical french arTy girl. The evening pieces deserve an evenT or special occasion. The sTyle can Be descriBed as The fuTure couTure. The classic comBined wiTh new and Trendy. iT is definiTely unique, possessing a high value and hisTory. The TargeT group’s lifesTyle can Be simple de- scriBed as high life: expensive food and drinks, nighT cluBs, hoTels, services, working place- menT and producTs. she is a ciTy girl, inTeresTed in arT galler- ies, Being surrounded By sophisTicaTed images, people, furniTure, aTmospheres, good music, old Book BuT also lasT minuTe Trend forecasTs and fashion magazines. she has a rich social life.
Balmain Target Group
Mar 26, 2016
Fashion Brand target group analysis
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TargeT group
Balmain creaTions are for very sexy, very rich girls/women BeTween 18 and 35 years old- Their hair slicked Back inTo high ponyTails, all The BeTTer To show off Their cloThes BeneaTh; she is smarT and pracTical BuT Bold and wiTh a unique concepT of elegance and grandeur; for The affluenT, The arisTocraT, young girls sTemming from imporTanT and influenTial fam-ilies, The fashion indusTry crowd and celeBri-Ties. mosT of The ouTfiTs are noT appropriaTe for daywear and some can reveal The Typical french arTy girl. The evening pieces deserve an evenT or special occasion. The sTyle can Be descriBed as The fuTure couTure. The classic comBined wiTh new and Trendy. iT is definiTely unique, possessing a high value and hisTory. The TargeT group’s lifesTyle can Be simple de-scriBed as high life: expensive food and drinks, nighT cluBs, hoTels, services, working place-menT and producTs. she is a ciTy girl, inTeresTed in arT galler-ies, Being surrounded By sophisTicaTed images, people, furniTure, aTmospheres, good music, old Book BuT also lasT minuTe Trend forecasTs and fashion magazines. she has a rich social life.
her lookssophisTicaT-ed/ independ-enT/ career orienTed/ sexy/ classy/ remarcaBle/ BeauTiful/
her Bag
pracTic
expensive
Big Bunch of keys from all The Things she owns
her home
exTravaganT choices expensive
her lifesTyle
famous
da
ily r
uTin
e
in love
happy
Time for friends
Big Time Traveler
always holding her moBle phone.
she is Busy !she spends mosT of her Time in her fashionaBle office
coffee on her way To work
she Believes ThaT
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