BA Graphic Design Yearbook

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Being on the course is like jumping into a swimming pool fully clothed. We will show you how to swim but more importantly you will learn how to enjoy drowning.

FredBates

Programme Leader

ContentsTutor Comments 8Studio Image 10

Steph Baxter 12Annabel Welbury 14Aric Arthur 16Daisy Argyle 18Nicky Armstrong 20Nathan Appleyard 22Laura McCartney 24Ollie Philips 28Oliver Dunn 30Kyle Bibby 32Joel Archer 34Gemma Kinnear 36Jimmy Smith 38Ken Wong 42Jonathan Lister 44Emma Widnall 46Mitash Patel 48Dave Martin 50Lisa Brown 52Alex Ponting 56Claire McGregor 68Ben Jeffery 60Toni Rawson 62Andy Cody 64Vicky Smith 66Matt Roundell 78Natalia Pasquino 70

Contact Information 74

EditorsFred Bates / Lorenzo Madge

Design and Art DirectionKen Wong / Jimmy Smith

Profile Photography Matt Roundell / Kyle Bibby

Showcase PhotographyKen Wong / Jimmy Smith

PrintingDuffield Printers LTD, Leeds

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I can’t work out whether three years is a long time or not. What I can say is that the journey that these 27 designers have made over the past three years is astonishing.

This is our first graduating year and as these third years embark on their individual and collaborative careers, they leave behind a degree course with a reputation beyond its years – a reputation that belongs to them. Their creativity, hard work and commitment has set a benchmark that will take some beating.

It has been a privilege to be a part of their growth as individuals and designers, and I look forward to seeing them shape their creative futures. My hope is that the creative industries recognise how lucky they are to have such a source of new creative talent.

I wish them all good luck in the future. But there again they all know that trusting to luck is a waste of time – and time is something a designer never has enough of. Remember that graphic design is only a job, but it’s a bloody good one.

Programme LeaderFred.bates@leeds-art.ac.uk0113 202 8281

There are times in one’s life when you wonder whether the focused attention to one area is creating a beauty spot or a blemish. The uncertainty of whether your contribution to someone’s education is helping to create a balanced individual or an obsessive nutcase.

Both have merits particularly in the design arena. What I sincerely believe is that this graduating group of students have matured with the confidence to believe in themselves and produce work of exceptional quality and integrity. More than images but considered resolutions to real questions.

I am proud and privileged to have played a part in the formative years of such a fantastic bunch of people.

Acta est fabula, plaudite!

‘I am proud and privileged to have played a part in the formative years of such a fantastic bunch of people’

‘I wish them all good luck in the future. But there again they all know that trusting to luck is a waste of time’

Fred Bates Lorenzo Madge

Course TutorLorenzo.madge@leeds-art.ac.uk0113 202 8127

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136Studio

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I enjoy communicating ideas through image and text. I like to think that design should be interactive, it should be able to be picked up and enjoyed or looked at in a way that allows people to interact with it in their own way, maybe people can then be inspired to create their own stories, thoughts and pictures. I think it’s important for illustration to be accessible to everyone, I hope this is evident through my work!

Stephsayshello@gmail.com07973383554Stephsayshello.co.uk

Steph Baxter1. P

oster design from

a children’s cam

paign p

romoting im

agination

2. An im

age for the graphic d

esigner Tom W

ild’s “Lucid

ity” project

3. Maths B

iology Physics M

edia - S

ome d

evelopm

ent work for a b

rief to design revision guid

e covers

1.

1.

2. 3.

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My interests within graphic design lie within ideas, typography and layout. I love concepts and communicating a message in an engaging, exciting way, which targets the intended audience. Ideas and concepts come from in-depth research, which is an important role in my design practice, as well as having an understanding of the audience I am designing for. I also focus on the aesthetic qualities that can bring a design to life; paper stocks, finishes, colour and print processes.

Annabel Welbury

Annabelwelbury@hotmail.co.uk07545527850

1-4. Judge a b

ook by its cover. C

oncept is ‘d

iscreet’1.

2.

3.

4.

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The most important thing for me is to have fun with the project. Whether it’s 4.00am missions to paste life-size stickers on the side of HSBC, blasting Drum & Bass from a ghetto blaster inside public libraries or skateboarding while dressed up as a grandma...

Enjoying the process and getting excited is what drives me in Graphic Design.

Aric Arthur

hello@aricdesign.co.ukwww.aricdesign.co.uk

1. Guard

ian Illustration2. S

kateboard

ing Pub

lication

2.

1.

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Over the three years on this course I have jumped around from image, to motion graphics, to type and layout. This is why I have focused on developing my skills and approaches to become a rounded designer, capable of providing a full service for clients of all business types and budgets. My interests within this are; process, stocks, finishes, adding interaction and a tactile quality to design. I feel it is important to experiment and push design. Mistakes I have made doing this, I have definitely learnt from.

Daisyargyle@googlemail.com07731811555Daisyargyle.com

1-2: A set of screen p

rints based

on the title of “more”

1.

2.Daisy Argyle

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My main area of interest lies in print based work. Experimenting with shapes and colours has become my main focus. I like to make prints that are simplistic, using the process of screenprint to produce one off pieces that have visual impact with a considered feeling.

I have developed towards looking at type and considering how it can be made into image, taking sentence structures and looking at how they can be changed so the way the text is read is also changed.

I don’t necessarily have a specific context for my work, on the basis that I would like to work as a freelancer and be commissioned to make images/prints.

1. 2.

3.

1. Music in the m

ountains: Logo and p

romotional flyer for the m

usic festival "music in the m

ountains"2-3 .S

hape p

rints: A set of p

rints, using geometrical shap

es to prod

uce continuous pattern

Nicky_armstrong121@hotmail.com 07817944452Nickyarmstrong.co.uk

Nicky Armstrong

As a designer on this course my intentions have constantly changed and developed with the pace of the course and the workloads which have been presented to us. I have found that I am now interested strongly in design and illustration which is dealing with environment and point of distribution. I am looking at how, as designers and illustrators, we can take spaces and through the points of distribution can organise, arrange and document projects giving the opportunity for improvement.

Nathan Appleyard

Nathanappleyard@yahoo.co.uk07732049247

1. Direct resp

onse illustration to encourage peop

le to recycle

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1.

My recent work has centred around the message ‘Don’t take life too seriously’.

British culture is becoming increasingly money orientated and our streets are overrun with advertising. The influx in corporate messages has made the general public apathetic and often suspicious of forms of communication that do not conform to the trivial agendas of advertising.

I have released messages that have no other agenda than to make people think, smile or laugh. This has provided the opportunity to showcase design’s ability to improve the human condition.

Laura McCartney

Sayhellotolaura@yahoo.co.uk07961998225Lauramccartney.co.uk

1-2. Pastyb

aby: A

range of bab

y clothes for “Scum

my M

umm

ys”

1.

2.

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T his has been my first year teaching on the course, which has coincided with the first graduating year.

The students set to graduate have had the unique experience of setting the standards rather than following those of previous years and have in turn shaped the course that I know it to be. They have this year worked with a focus and energy that has inspired the whole course and, importantly for me, made me realise that I always want to work somewhere where I am continually wowed by the work the students are producing.

AmberSmith

Course Tutor

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- Albert Einstein

The past three years at Leeds College of Art and Design has taught me a lot, not only about graphic design but also about myself.

Once graduated, I intend to undertake a few months travelling and see where my creativity takes me.

Ollie Phillips

Olliephillips@hotmail.com07950451845

‘Imagination is more important than knowledge’

1-4. Illustrations based

on looking up at the Lond

on Eye

1. 3.

2.

4.

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-Anthony Burill

Work as hard as you can and be nice to people along the way. A simple reminder that you’re going to spend a lot of your life at the place you choose to work so make sure it’s a great place, full of brilliant and creative people with the same work hard ethic.

This is only the beginning and the hard work begins here.

Oliver Dunn

Oliverdunn55@hotmail.comOdunn.com

1-4. Root C

lothing Com

pany

1. 2.

3.

4.

‘Work hard and be nice to people’

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Graphic design should be client-lead and idea-driven, it should be beautiful, and it should make the world a better place.

A good piece of design is one that simply communicates complex information, really engages with the audience, and makes people think. A good graphic designer is adaptable, inquisitive, professional and compassionate. I don’t want to claim that my work processes all of these qualities, or that I have all these wonderful attributes; but I can at least say that I’m trying my best.

Hello@kylebibby.com07854889636Kylebibby.co.uk

Kyle Bibby1. P

rint-ad encouraging the p

ublic to d

onate £10 to a cause of their choice 2. P

rint-ad to encourage the use of allotm

ents3. P

oster to encourage peop

le to buy fairtrad

e prod

ucts

1.

2. 3.

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I’m interested in experimental typography and illustration, and in order to get by on a daily basis, need plenty of Yorkshire tea. I do believe a graphic designer should be somebody who can easily, and frequently change personality in any situation that occurs.

Become the story you’re involved with. Change, morph, blend, question, adapt, evolve, substitute, modify etc, but remember always to keep your integrity, your voice, and your ideas.

Joel Archer

Joel.archer@live.com07896680971Joelarcher.co.uk

1.

2. 3.1-2. Typ

ographic exp

loration based

around the them

e ‘Percep

tion’3. S

et of draw

ings based

on the theme ‘S

moke’

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My design practice for the last three years has been predominately digitally design based, such as creating design for the web, TV idents, teaser ads, and kinetic typography. My interests are in typography and motion graphics, the experimentation into both will provide an overall focus for my final major project.

My personal hobbies are in film, cinema, graphic novels and cinematography.

Gemma Kinnear

Gmkinnear@gmail.com07877 447122

1. Character d

evelopm

ent for educational child

ren’s book and

web

site2-3. A

n educational child

ren’s book for p

re-school children

1.

2.

3.

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Jimmy Smith

Designbyjimmy@live.com07892978913Designbyjimmy.info

Type and the alphabet is a simple means of communication an audience can understand. The interesting part for me is how I manipulate the form and style to communicate an idea or message.

There is an experimental side to the typo-graphic work which is balanced with an understanding of context. This allows me to explore the possiblities within typography, more specifically, editorial design.

I have always been interested in print whilst exploring the possibilites of online.

1. 2. 3.

4.

1-2. A fresh typ

o-graphic alp

habet to sup

port 5 - A

- Day

3-4. Pub

lication based

on football violence, using style and

form to com

municate aggression.

- 41 -Process is more important than outcome. When the outcome drives the process we will only ever go where we’ve already been. If process drives outcome we may not know where we’re

going, but we will know we want to be there.

BruceMau

‘S BOOK 2’

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Ken Wong

Kensic@hotmail.com07824443590Kwfolio.com

Graphic design should always solve a problem, it should be conceptually led with the sole intention of producing a solution to a dilemma.

Whilst serving the requirements of the client and audience, where boundaries and restrictions act as platforms, graphic design is then able to produce clear, and thoughtful resolutions.

1-2. 180 seconds, a layout exercise using m

y comp

lete vocabulary.

3-4. Prom

otional fold out p

osters for Assem

bled

.com

1.

2.

3.

4.

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1. The Tales - dem

o CD

and live p

oster2-4. A

pp

le Macintosh 25th A

nniversary - limited

edition p

oster and zine

Design can be anything, it can even be art. Designers should be multi-disciplinary and multi-media, forever learning and evolving. Style is nothing, ideas are everything. “THINK MORE, DESIGN LESS.”

Jonathan Lister

Mail@jonlister.net07800662457Jonlister.net / Madebymake.org

1.

2. 4.

3.

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Emmawidnall@hotmail.com07889869242Designbyemma.co.uk

Emma Widnall

My main area of interest is within print based design, focusing on branding, information design, brochure design and promotional design in particular. During the Final Major Project I have focused my practice on sustainability within design.

1. Timeline : A

hairdryer from

cradle to grave

1.

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My creative area within graphic design is towards illustration. I tend to have a more hands on approach when it comes to design, trying to create most of my work off the computer.

My ambitions are to become a designer who is adept in creating work that is engaging. Producing work that people can relate to, using my Illustration to create products and deliverables.

My future is to work hard, be happy and see where it takes me.

Mitash Patel

Mitash_p@hotmail.com 07886264379Mitashpatel.com

1. Pattern and

Character b

ased illustration onto ceram

ic set1.

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I consider myself to be an illustrator and paper engineer. My design practice usually involves 3-D work such as model making and pop-up, I also like to work with various colourful and unique paper stocks to produce my illustrations. I use character and narrative techniques using mostly animals in my work as I have an interest in the natural world and I have found that animal forms can be used to communicate more objectively than human or abstract imagery does.

Dave Martin

Monkey.dave@hotmail.co.uk07926755489

1-3. Illustrations based

on Hom

e, Pow

er, Feminism

1.

2.

3.

Lisa Brown

Lisabrown87@hotmail.co.uk07745682098

I think the most important part of graphic design is the message and I like ideas and concepts to be key in what I do.

I like to make my work fun and witty, and usually choose to use illustration to communicate my ideas. I love print based design because I like to hold things and prefer a tactile or hand made quality to design. Recently I have been concentrating on design which can be viewed as socially responsible.

1-2. Posters for ind

epend

ent shops to encourage p

eople to shop

locally3. Im

age based

postcard

s comm

unicating news stories from

the last month

1.

2.

3.

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Wait for inspiration and all you’ll get is an overdraft.

NickRobertson

‘S Book 2’

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Sometimes people confront me with statements such as: ‘your work isn’t going to change the world’ or ‘if you want to change the world, go and be an activist’.

These people seem to think that, because I want my work to actually reflect my opinions, I should just give up design now and go out burning bankers or something... wankers.

Alex Ponting

Alex_ponting@hotmail.comAlexanderponting.com

1. Wood

en letter block p

rints, mad

e using the college letterpress

2. Cap

italist Ideals for K

ids: get ‘em

whilst their head

s are soft

1. 2.

Claire McGreggor

As an enthusiastic creative, I enjoy so many aspects of the design industry, from concept and idea development, right through to final product.

My strengths lie in conceptual processes, art direction and working as part of a team. I am especially interested in face-to-face client contact and the execution of ambient and outdoor media, as I feel these areas maximise the potential in creativity. I cannot wait to experience the pressure of a professional environment.

Hello@clairemcgregor.com07714950442Clairemcgregor.com

1. Ideas and

develop

ment sheets show

ing thought processes.

1.

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- Paul Elliman

“I love systems and despise happenstance”- Massimo Vignelli

“The choice of the proper material, it’s thickness, it’s weight, it’s sound, it’s temperature - every detail assails our senses and provokes a response”- Massimo Vignelli

“We have the responsibility to add something aesthetic and beautiful once we have solved the immediate problem, and then, when the problem is forgotten, the beauty remains”- Eric Spiekermann

Ben Jeffery

Me@benjeffery.netBenjeffery.net

1.

2.

3.

4.

5.

6.

1. Type/environm

ent: mod

ular typeface b

ased on the typ

ographic and

socio economic environm

ent of the newsp

aper

2. Faber and

faber: contem

porary classic typ

ographic cover d

esign system for fab

er and fab

er film range

3-6. 3 Minutes: testing sp

eeds of 3 m

odes of com

munication : typ

ing (email), w

riting (letter) and sp

eaking (telephone)

“Obsession with experimentation that is grown from structures within the content”

My interest in Graphic Design lies within Retail Graphics. I can work with all areas of the Retail sector but I have a particular focus on Fashion Retail.

I use colour and typography as the main way of communicating my ideas through Print based media. I believe a simple, clear idea is all that is needed most of the time to answer a brief although I like to have a quirk to my designs to add another dimension to it.

Tony Rawson

Tonirawson@hotmail.co.uk07955664357

1. RM

UK

Hair and

Beauty S

alon rebrand

1.

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I feel that I am quite adaptable in terms of design application, exploring both print and screen based functions. However there is a strong emphasis on ‘explanation’ that is evident in my work - I want to present information effectively, without undermining the intelligence of a person. Be it the communication of a concept, or guiding someone through a complex process; I feel that it requires a considerate, yet intricate and detailed approach - this is what I hope to achieve with every single piece of design.

Andy Cody

Mail@andycody.co.uk07961537666Andycody.co.uk

1.

2.1. N

ational Science M

useum, Tokyo – C

asio Calculator A

rchives Exhib

ition Prom

otion2. N

ES

MA

X – Full D

econstruction (A2 P

oster)

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My favourite work always betrays the fact that it has been hand drawn or produced in some way that shows the personality of its maker. This is something I always try to put across in my own work to demonstrate how much I care about what I do.

Vicky Smith

Hello@vickysmithisnice.co.uk07594353189Vickysmithisnice.co.uk

1. Lazy Oaf W

indow

Disp

lay2. Lazy O

af T-shirt Com

petition entries

3. Russian D

olls: The Snots

1.

2.

3.

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My main aim has always been straight forward... ‘happiness’, which is a lot easier said than done so it seems. Over the past 5 years, graphic design has become my source of happiness.

Currently I aim to create pieces of work that are not seen as revolutionary or mind-blowing but simple, clear and understandable to my audience. My justification and motivation to continue in design is my ability to help people with it, as what’s success without someone to share it with?

Matthew Roundell

07546800591Matt.roundell@hotmail.com

1-2. RA

INN

’s ‘what w

ould you d

o?’ camp

aign poster and

leaflet 3. D

rink-Aw

are Cam

paign P

oster

1.

2.

3.

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Natalia Pasquino

The main focus of my design practice is hand drawn typography. Craft is of utmost importance to me at every stage of my work. I find that by combining my hand drawn typography with other production processes like screen-printing, laser cutting, paper folding, I am able to add a tactile quality to my work. I find by using my hands I can extend more intricacy and detail into my work to give my work a more one-off, collectable edge.

Natalia.pasquino@hotmail.com07791364648Nataliapasquino.com

1. Bright C

hristmas R

esolution: Prod

uct range1.

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133Studio

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Contact Information

Nathan AppleyardNathanappleyard@yahoo.co.uk07732049247

Joel ArcherJoel.archer@live.com07896680971www.joelarcher.co.uk

Daisy ArgyleDaisyargyle@googlemail.com07731811555www.daisyargyle.com

Nicky ArmstrongNicky_armstrong121@hotmail.com07817944452 www.nickyarmstrong.co.uk

Aric Arthurhello@aricdesign.co.ukwww.aricdesign.co.uk

Steph BaxterStephsayshello@gmail.com07973383554www.stephsayshello.co.uk

Kyle BibbyHello@kylebibby.com07854889639www.kylebibby.co.uk

Lisa BrownLisabrown87@hotmail.co.uk07745682098

Andy CodyMail@andycody.co.uk07961537666www.andycody.co.uk

Oliver DunnOliverdunn55@hotmail.comwww.odunn.com

Ben JefferyMe@benjeffery.netwww.benjeffery.net

Gemma KinnearGmkinnear@gmail.com07877447122

Jonathan ListerMail@jonlister.net07800662457www.jonlister.net www.madebymake.org Dave MartinMonkey.dave@hotmail.co.uk07926755489

Laura McCartneySayhellotolaura@yahoo.co.uk07961998225www.lauramccartney.co.uk

Claire McGregorHello@clairemcgregor.com07714950442www.clairemcgregor.com

Natalia PasquinoNatalia.pasquino@hotmail.com07791364648www.nataliapasquino.com

Mitash PatelMitash_p@hotmail.com 07886264379www.mitashpatel.com

Ollie PhilipsOlliephillips@hotmail.com07950451845

Alex PontingAlex_ponting@hotmail.comwww.alexanderponting.com

Matt RoundellMatt.roundell@hotmail.com07546800591

Toni RawsonTonirawson@hotmail.co.uk07955664357

Jimmy SmithDesignbyjimmy@live.com07892978913www.designbyjimmy.info

Vicky SmithHello@vickysmithisnice.co.ukwww.vickysmithisnice.co.uk

Annabel WelburyAnnabelwelbury@hotmail.co.uk07545527850

Emma WidnallEmmawidnall@hotmail.com07889869242www.designbyemma.co.uk

Ken WongKensic@hotmail.com07824443590www.kwfolio.com

Leeds College of ArtBlenheim WalkLeedsLS2 9AQUnited Kingdom

Tel: 0113 202 8000

International: +44 113 202 8000 Fax: 0113 202 8001 Email: info@leeds-art.ac.uk Fred BatesProgramme LeaderFred.bates@leeds-art.ac.uk

Lorenzo MadgeCourse TutorLorenzo.madge@leeds-art.ac.uk0113 202 8127

Amber SmithCourse TutorAmber.smith@leeds-art.ac.uk0113 202 8082

Joanna RucklidgeCourse TutorJoanna.rucklidge@leeds-art.ac.uk0113 202 8082

2009

We would all like to thank...

The I.T support guys Mike, James, Simon and Mike

External TutorsJoe GilmoreJohn WattersJustin Burns

Industry visitorsSi ScottDanny SangraLee BennettRachel Oliver

Business & EnterpriseBridget March

Workshop SpecialistsDuncan and his laser cutter

Roger Grech and the screen print guys at Vernon Street

Graham Tinsley for nurturing our interest in typography, which was a really invaluable experience.

James McBeath for accurate prints.