Ba 320 consumer behaviour
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BA 320 CONSUMER BEHAVIOUR
ANSWERS&QUESTIONS
QUESTION 1• What is conception of paradise?? Construct a
collage consisting of images you personally associate with paradise and compare the results with those of your classmates. Do you detect any common themes????
CONCEPTION OF PARADISE
• A place where you live endlessly after death
• The sense of paradise strongly depends on culture
• i.e in Arabic Jannah• In Christianity Heaven
• Paradise Nobody knows it
• People different ideas about paradise
• Things which good saying «IT’S LIKE A PARADISE»
• Many myths
MY CONCEPTION OF PARADISE
• Many forests as existing in Bolu
• There must be a beautiful sea <3 ;)
• A number of rivers like Manavgat River
• A marvellous sunshine..
• Maybe a chateau..
• Or palaces like Dolmabahçe Palace in Istanbul
EGZOTIC FRUITSS
QUESTION 2• Construct a hypothetical means-end chain
model for the purchase of a bouquet of roses. How might a florist use this approach to construct a promotional strategy????
MEANS-END CHAIN MODEL
• Advertising-marketing term• Used in marketing research• Linking to customers by emotions,desires etc..• Leading the customer to buy product• Concrete and abstract product attributes• Personal values
THE MISSION• Construct a means-
end chain model for a bouqet of roses
FOLLOW THE MODEL1. ATTRIBUTES OF THE
ROSES• Most appropriate
souvenir of all time• Different color
choices• Beauty
2. BENEFITS OF THE ROSES
• Inexpensive • No need to think too
much to buy• Ultimate happiness• Make environment
beautiful
3. EMOTIONS IN ROSES• Love• Happiness• Positivity• Thankfulness• Express feelings
4. VALUES• Personal values;i. Feeling valuableii. Being considered as
importantiii. Having some
people who love you
FOR THE FLORIST• Many ways for it
• Saying «Love is expressed by a bouquet of roses in the best way» or
• «Roses are the shortest way to be happy for both of you»
• Customers can be invited to smell flowers• Immediate discounts • Loyalty cards can be given• Brochures can be given, too• Encourage people to buy showing love• Giving information about meanings of roses • http://www.ciceksepeti.com/blog/post/2011/09/19/Gul-
Asc4b1klarc4b1na-Gullerin-Anlamlarc4b1.aspx
THANK YOU FOR LISTENING!!!
• Created byHALİL İBRAHİM ULUHAN
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