Ba 320 consumer behaviour

BA 320 CONSUMER BEHAVIOUR

ANSWERS&QUESTIONS

QUESTION 1• What is conception of paradise?? Construct a

collage consisting of images you personally associate with paradise and compare the results with those of your classmates. Do you detect any common themes????

CONCEPTION OF PARADISE

• A place where you live endlessly after death

• The sense of paradise strongly depends on culture

• i.e in Arabic Jannah• In Christianity Heaven

• Paradise Nobody knows it

• People different ideas about paradise

• Things which good saying «IT’S LIKE A PARADISE»

• Many myths

MY CONCEPTION OF PARADISE

• Many forests as existing in Bolu

• There must be a beautiful sea <3 ;)

• A number of rivers like Manavgat River

• A marvellous sunshine..

• Maybe a chateau..

• Or palaces like Dolmabahçe Palace in Istanbul

EGZOTIC FRUITSS

QUESTION 2• Construct a hypothetical means-end chain

model for the purchase of a bouquet of roses. How might a florist use this approach to construct a promotional strategy????

MEANS-END CHAIN MODEL

• Advertising-marketing term• Used in marketing research• Linking to customers by emotions,desires etc..• Leading the customer to buy product• Concrete and abstract product attributes• Personal values

THE MISSION• Construct a means-

end chain model for a bouqet of roses

FOLLOW THE MODEL1. ATTRIBUTES OF THE

ROSES• Most appropriate

souvenir of all time• Different color

choices• Beauty

2. BENEFITS OF THE ROSES

• Inexpensive • No need to think too

much to buy• Ultimate happiness• Make environment

beautiful

3. EMOTIONS IN ROSES• Love• Happiness• Positivity• Thankfulness• Express feelings

4. VALUES• Personal values;i. Feeling valuableii. Being considered as

importantiii. Having some

people who love you

FOR THE FLORIST• Many ways for it

• Saying «Love is expressed by a bouquet of roses in the best way» or

• «Roses are the shortest way to be happy for both of you»

• Customers can be invited to smell flowers• Immediate discounts • Loyalty cards can be given• Brochures can be given, too• Encourage people to buy showing love• Giving information about meanings of roses • http://www.ciceksepeti.com/blog/post/2011/09/19/Gul-

Asc4b1klarc4b1na-Gullerin-Anlamlarc4b1.aspx

THANK YOU FOR LISTENING!!!

• Created byHALİL İBRAHİM ULUHAN