B2B-Demand-Generation-Programs€¦ · Title: B2B-Demand-Generation-Programs Created Date: 2/18/2020 6:14:23 PM

DEMAND GENERATION PROGRAMSDon’t go deep into crisis, we will �nd a solution.

Identify TargetHigh propensity personas, focusing on segmenta-tion, sales cycle pro�le and frequency touchpoints.

De�ne StrategyMap sales process aligning with marketing strategies and budgets. De�ne KPI’s and deploy-ment channels.

Deploy & ExecuteCreation of deliverables and execution. Leverage data mining and market automation. De�ne frequency and narrative.

Track & ReportUnderstand response pro�le and sales conversion: constant

review and feedback loop.

Nurture & DeliverNurture and score quali�ed leads providing actionable

opportunities to the sales team.