DEMAND GENERATION PROGRAMS Don’t go deep into crisis, we will find a solution. Identify Target High propensity personas, focusing on segmenta- tion, sales cycle profile and frequency touchpoints. Define Strategy Map sales process aligning with marketing strategies and budgets. Define KPI’s and deploy- ment channels. Deploy & Execute Creation of deliverables and execution. Leverage data mining and market automation. Define frequency and narrative. Track & Report Understand response profile and sales conversion: constant review and feedback loop. Nurture & Deliver Nurture and score qualified leads providing actionable opportunities to the sales team.
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DEMAND GENERATION PROGRAMSDon’t go deep into crisis, we will �nd a solution.
Identify TargetHigh propensity personas, focusing on segmenta-tion, sales cycle pro�le and frequency touchpoints.
De�ne StrategyMap sales process aligning with marketing strategies and budgets. De�ne KPI’s and deploy-ment channels.
Deploy & ExecuteCreation of deliverables and execution. Leverage data mining and market automation. De�ne frequency and narrative.
Track & ReportUnderstand response pro�le and sales conversion: constant
review and feedback loop.
Nurture & DeliverNurture and score quali�ed leads providing actionable
opportunities to the sales team.
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