Azavea: Mapping Insights You Never Even Knew You Had

Mapping Insights You Never Even Knew You Had

Civic Software for the Web

B Corporation

• Civic/Social Impact • Summer of Maps

• Pro Bono Program

• Donate share of profits

!Research-Driven

• 10% Research Program

• Academic Collaborations

• Open Source

• Open Data

Summer of Maps

Who am I?

Who are you?

“identify gaps and opportunities”

“empower today’s workforce”

“define underrepresented populations”

“create more engaged communities”

“protect and improve the lives of those who

need it most”

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

You are deciders

Your challenge

If you and your grantees aren’t recording location data, you’re only looking

at half the picture

The best part?

Most of you are already doing it!

What is spatial analysis?

Nobody in London knew how cholera was being

spread

Pinpointed the source

Debunked “bad air”Pinpointed the source

Invented epidemiologyDebunked “bad air”

Pinpointed the source

Invented spatial analysisInvented epidemiology

Debunked “bad air”Pinpointed the source

Invented spatial analysisInvented epidemiology

Debunked “bad air”Pinpointed the source

John never drank un-boiled water again

Maps tell stories

How does spatial analysis work?

Spatial Analysis today

Have you ever had a bike stolen?

Stolen: July 2010

Stolen: May 2013

“Since 1972, we have partnered with community, governmental, public and private actors in order to effect change that makes our streets safer for everyone.”

10,747 stolen: 1/1/2007 to 12/31/2012

43,000 bikes $15 million in value

5 years:4,819 bike+auto crashes

36 fatalities

Interactive map:

Next City.org

!

Newsworks.org

!

CartoDB.com case study

!

BicycleCoalition.org

!

NBC10 Philadelphia

Communicate data to the public

!

Improve enforcement

!

Concentrate efforts on critical streets

Has someone close to you ever had to use

food stamps?

18,000 people that qualify for SNAP

benefits in Philadelphiathat are NOT using them

“…build a community where all people have the food they need to

lead healthy lives.”

Where are the most vulnerable populations?Where are the best places to spend advertising money?

Interactive Map

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Have you ever worried about the quality of

your child’s education?

“…dedicated to ensuring educational opportunity for

every child in our community.”

Philadelphia has 101,053 children under

5 years old

2,052 Early Childhood programs

Only 14% considered

high-quality

How to prioritize?

Children under 5"!

Children under 5 w/single mother or father"

!Children under 5 living in poverty"

!Children 3-4 not enrolled in Pre-K"

!New Mothers aged 15-19"

!Unmarried mothers 15-19

Showed disparity in High-quality programs"

!Created reports for each council district"

!Created index of risk from Census data"

!Won $1 million in grants

None of this would have

been possible without spatial

data.

You and your grantees have

amazing insights already. Start

thinking spatially

4 Ways to get started:

1. Take the “Maps and the Geospatial

Revolution” class at:

www.coursera.org/course/maps

2. Collect location data on every single thing

your organization does.

3. Help your grantees get discounted licenses

for ArcGIS Desktop through TechSoup.org

4. Tell your grantees about spatial analysis.

Education Week article:"http://goo.gl/flbXry

Demo time

Spatial analysis helps you:

make better decisions

simplify complex patterns

tell your project’s story

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Maps are storytelling tools.

You all have a story worth telling.

Thanks to:Knight Digital Media Center"

Michele McLellan"Nancy Yoshihara

Any questions?Tyler Dahlberg!

Geospatial Solutions Specialist, Azavea!tdahlberg@azavea.com!

@geotyler!!

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