Mapping Insights You Never Even Knew You Had
Oct 31, 2014
Mapping Insights You Never Even Knew You Had
Civic Software for the Web
B Corporation
• Civic/Social Impact • Summer of Maps
• Pro Bono Program
• Donate share of profits
!Research-Driven
• 10% Research Program
• Academic Collaborations
• Open Source
• Open Data
Summer of Maps
Who am I?
Who are you?
“identify gaps and opportunities”
“empower today’s workforce”
“define underrepresented populations”
“create more engaged communities”
“protect and improve the lives of those who
need it most”
Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story
You are deciders
Your challenge
If you and your grantees aren’t recording location data, you’re only looking
at half the picture
The best part?
Most of you are already doing it!
What is spatial analysis?
Nobody in London knew how cholera was being
spread
Pinpointed the source
Debunked “bad air”Pinpointed the source
Invented epidemiologyDebunked “bad air”
Pinpointed the source
Invented spatial analysisInvented epidemiology
Debunked “bad air”Pinpointed the source
Invented spatial analysisInvented epidemiology
Debunked “bad air”Pinpointed the source
John never drank un-boiled water again
Maps tell stories
How does spatial analysis work?
Spatial Analysis today
Have you ever had a bike stolen?
Stolen: July 2010
Stolen: May 2013
“Since 1972, we have partnered with community, governmental, public and private actors in order to effect change that makes our streets safer for everyone.”
10,747 stolen: 1/1/2007 to 12/31/2012
43,000 bikes $15 million in value
5 years:4,819 bike+auto crashes
36 fatalities
Interactive map:
Next City.org
!
Newsworks.org
!
CartoDB.com case study
!
BicycleCoalition.org
!
NBC10 Philadelphia
Communicate data to the public
!
Improve enforcement
!
Concentrate efforts on critical streets
Has someone close to you ever had to use
food stamps?
18,000 people that qualify for SNAP
benefits in Philadelphiathat are NOT using them
“…build a community where all people have the food they need to
lead healthy lives.”
Where are the most vulnerable populations?Where are the best places to spend advertising money?
Interactive Map
Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy
Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy
Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy
Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy
Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy
Have you ever worried about the quality of
your child’s education?
“…dedicated to ensuring educational opportunity for
every child in our community.”
Philadelphia has 101,053 children under
5 years old
2,052 Early Childhood programs
Only 14% considered
high-quality
How to prioritize?
Children under 5"!
Children under 5 w/single mother or father"
!Children under 5 living in poverty"
!Children 3-4 not enrolled in Pre-K"
!New Mothers aged 15-19"
!Unmarried mothers 15-19
Showed disparity in High-quality programs"
!Created reports for each council district"
!Created index of risk from Census data"
!Won $1 million in grants
None of this would have
been possible without spatial
data.
You and your grantees have
amazing insights already. Start
thinking spatially
4 Ways to get started:
1. Take the “Maps and the Geospatial
Revolution” class at:
www.coursera.org/course/maps
2. Collect location data on every single thing
your organization does.
3. Help your grantees get discounted licenses
for ArcGIS Desktop through TechSoup.org
4. Tell your grantees about spatial analysis.
Education Week article:"http://goo.gl/flbXry
Demo time
Spatial analysis helps you:
make better decisions
simplify complex patterns
tell your project’s story
Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story
Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story
Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story
Maps are storytelling tools.
You all have a story worth telling.
Thanks to:Knight Digital Media Center"
Michele McLellan"Nancy Yoshihara
Any questions?Tyler Dahlberg!
Geospatial Solutions Specialist, [email protected]!
@geotyler!!
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