Axell In Brief

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How do businesses create value in the New Economy? Organizations are increasingly reliant upon intangible assets like knowledge as revenue creators, over and above physical assets of the past. The survival of organizations depends on how they manage those assets. Intangible assets are now considered as the basic generator of value in new economy; they have become the "economic DNA" of any organization trying to build competitive advantage. The next question is, how do you manage them? The answer lies in understanding your business space from a different perspective. AXELL does that for you. For more, visit my website..

Transcript

Valu

e

Delivery

Development

AXELL

AXELL©

Asset Excellence Model

Chinmoy Sarkar© CS 2008

A journey towards Excellence

©

“Man’s main task in life is to give birth to himself.”

- Erich Fromm

©C

onte

nt…for this presentation

BackdropIssues & ChallengesThe Need of the hourStatement of the problemThe Solution - the AXELLBenefits to the OrganizationAXELL (Asset Excellence Model)Component competency mappingThe Proposal – definition / deliverables / timelineImplementation – Structure / People / ModalitiesQuestions & Answers

©B

ackd

rop

…knowledge economy

Professionals become powerfulOrganizations need them more than they need the

organizationInnovative ideas, thoughts, processes & products

translate anything into economic value and wealth.

They are valuable, rare, inimitable and non-substitutable (definition of a human asset)

©Is

sues

& C

halle

nges

…to deliver competitive advantage

Talents play critical part in value creation Not every ‘resource’ but a few ‘asset’An unsolved puzzle for organizationFocus on strength instead of ‘fixing’ weaknessAlignment of individual & organizational goalsIdentification & retention of ‘human assets”Emphasis on individual mission & visionHolistic framework for tracking potential

Identifies basic blocks of building businessCaptures traditional view of businessHighlights scope for improvementAligns strategy, goals, resources, capabilitiesDevelops competencies that deliver valueProvides a playground for human ‘assets’Prepares a transformation roadmapCaptures components where changes happenPrioritizes transformation initiatives

… nurture human potentialTh

e N

eed

of th

e ho

ur Requirement of a framework that

Stat

emen

t of p

robl

em

..grow potential of the employees, meet organizational demand while leaving enough room for them to be ‘happy’

… underutilization of human potential

… asset excellence modelSo

lutio

n –

The

AXE

LL

AXELL is a system whose application can transform the human resource of an organization into ‘human asset’ first with regard to aligning the individual to organizational goals and finally with regard to the society at large. At the individual level, it can help one to develop his or her capabilities towards his or her fullest potential.

©B

enef

its to

org

aniz

atio

n…managing & retaining human ‘assets’

Retaining high-performing employeesRealizing the true potential Mapping competencies to suit demandMoving a few to an enhanced platformProviding right ‘place’ for high performersIntroducing self-development initiativesDeveloping a road map for allUsing color as a tool to identify assets

©A

sset

Exc

elle

nce

…ensures satisfying business environment

Innovation Customer Value

Goals

Asset Excellence

Processes

Delivery Management

Succession Planning

Asset Strategy

Asset Infrastructure

CapabilitiesAbility to transform

ResourceManagement

Asset Efficiency

Value Creation

Satisfied Employees

Competitive advantage

©Po

tent

ial -

Mat

urity

Lev

els

…for human assets

Functional Knowledge and Skills

Business Knowledge and Skills

Leadership Knowledge and SkillsCompany-wide Competencies

Group/Industry- wide Competencies

Function-wide Competencies

Delivery

Knowledge, Skills & Abilities

Dev

elop

men

t

Potenti

al

…for its customersFo

od c

reat

es v

alue Dev

elopm

ent

(prov

ide nu

trition

)

Delivery (cope with hunger)

Food

Value Creation

A

B

Food as object

Food has to make a journey from a state of A to B to provide

value to the customers

… is an ideal picture of what the company could be if it fulfills all its resource potential

AXE

LL G

rid

Enga

gem

ent o

f R

esou

rces

STR

ATE

GY

Out

com

e So

ught

GO

AL

Cor

e Pu

rpos

e

MIS

SIO

N

Des

ired

Futu

re

VISI

ON

RESOURCES

CAPABILITIES

AXELL

GRIDAmplified byPlanned by means of

Desired ResultsCourses of Actions

Resources –tangibles & intangibles inside organizationCapabilities – organization integrates several different

resources to complete series of related tasks

… engaging resources to form capabilitiesD

evel

opm

ent

Enga

gem

ent o

f R

esou

rces

STR

ATE

GY

Out

com

e So

ught

GO

AL

Cor

e Pu

rpos

e

MIS

SIO

N

Des

ired

Futu

re

VISI

ON

RESOURCES

CAPABILITIES

Dev

elop

men

t

… is an ideal picture of what the company could be if it fulfills all its resource potential

Del

iver

y

Enga

gem

ent o

f R

esou

rces

STR

ATE

GY

Out

com

e So

ught

GO

AL

Cor

e Pu

rpos

e

MIS

SIO

N

Des

ired

Futu

re

VISI

ON

RESOURCES

CAPABILITIES

Delivery

©Th

e O

bjec

t

The AXELL object (a human resource) has many inherent value adding entities . Value is the consequence of all the activities performed by these entities to envision, create, engineer, produce, distribute, market and sell a set of related products / services. The value perceived by the end-consumer is derived in part from each entity

Capture (Inventory) + Organize (Map) + Store (Capacity) + Retrieve (Access) + Maintain (Continuity)Value adding entities that

…is a human resource who desires to use her maximum potential for value creation

©

The object desires to create value. During its movement on the AXELL board (7 X 7 Grid) it gathers value attributes that change its Potential.

AXELLObject

AXELL Board

AXELL Component, a total of 49 in number allows the object to garner value

X direction

Y di

rect

ion

…a set of components that provide AXELL object the value for growth

AXE

LL B

oard

©

A component in delivery state falls on the same component already in developed state to enable value creation

=*

Enabling Development

Enabling Delivery

Enabling Value Creation

…changes states of AXELL objectC

ompo

nent

…when capabilities are developed and taken to delivery to achieve goal

Valu

e C

reat

ion

Enga

gem

ent o

f R

esou

rces

STR

ATE

GY

Out

com

e So

ught

GO

AL

Core Purpose

MISSION

Desired Future

VISION

RESOURCES

CAPABILITIES

Value Yield

Valu

e C

reat

ion

Products/ S

ervice

s

Deployment

Deployment

…a subset of population gaining capabilities to achieve potential

Mat

urity

Lev

els

Asset Journey

Resource Journey

Entity Journey

Developing Self

Acquired by Organization

Deployed by Organization

Delivered by Organization

Acquired by Customer

Deployed by Customer

Delivered by Customer

Pote

ntia

l

Alig

nmen

t… of journey path of a professional

Potential 1 Potential 2 - 4 Potential 5 - 7

VisionMission

Group aligns individual vision

Individual aligns organizational vision

Individual aligns Functional vision

Maj

or Z

ones

…the places to create value

(1) offering products/services at the best price with the least inconvenience(2) offering innovative products/services with extended performance(3) offering products/services specifically designed for customers for relationship

Delivery

Dev

elop

men

t

2 Product Leadership

3 Customer Intimacy

1 Operational Excellence

…value from price differentiationO

pera

tiona

l Exc

elle

nce

What is the structure to address operational excellence?

16 Components Operational Excellence

…value from extended performance N

ew P

rodu

ct D

evel

opm

ent

New Product Development

What is the structure to address new product development?

12 components

…value from relationshipC

usto

mer

Intim

acy

Customer Intimacy

What is the structure to address customer intimacy?

12 components

…monitoring group performanceG

roup

Exc

elle

nce What is the structure to

address excellence?

9 components

Value Excellence

SL1 1

RL11 RL12

CL12CL11

BL1 3

BL1 1

SL1 2

BL1 2

BL1 4

CL14CL13

RL21

CL21 CL22

RL22

BL2 1

BL2 3

BL2 2

BL2 4

CL24CL23

SL2 1

CL32CL31

BL3 3

BL3 1

SL2 2

BL3 2

BL3 4

CL34CL33

CL41 CL42B

L4 1B

L4 3

BL4 2

BL4 4

CL44CL43

SL3 1

CL52CL51

BL6 2

CL62CL61

SL3 2

CL54CL53

SL3 3

CL56CL55

CL63 CL64

BL6 4

BL6 6

CL66CL65

RL31

BL7 1

BL7 4

RL32 RL33

BL7 2

BL7 5

BL7 3

BL7 6

BL8 1

BL8 4

CL84

BL8 2

BL8 5

BL8 3

BL8 6

CL86CL85

BL9 1

CL91

BL9 2 BL9 3

CL93CL92

CL94

BL9 4

BL9 7

CL97

CL95 CL96

BL9 5

BL9 8

BL9 6

BL9 9

CL99CL98

BL5 1

BL5 3

BL5 5

BL5 2

BL5 4

BL5 6

BL6 1

BL6 3

BL6 5

CL81 CL83CL82

CL74 CL76CL75

CL71 CL73CL72

…integration of capabilitiesD

evel

opm

ent

SL1 1

RL11 RL12

CL12CL11

BL1 3

BL1 1

SL1 2

BL1 2

BL1 4

CL14CL13

RL21

CL21 CL22

RL22

BL2 1

BL2 3

BL2 2

BL2 4

CL24CL23

SL2 1

CL32CL31

BL3 3

BL3 1

SL2 2

BL3 2

BL3 4

CL34CL33

CL41 CL42

BL4 1

BL4 3

BL4 2

BL4 4

CL44CL43

SL3 1

CL52CL51

BL6 2

CL62CL61

SL3 2

CL54CL53

SL3 3

CL56CL55

CL63 CL64

BL6 4

BL6 6

CL66CL65

RL31B

L7 1B

L7 4RL32 RL33

BL7 2

BL7 5

BL7 3

BL7 6

BL8 1

BL8 4

CL84

BL8 2

BL8 5

BL8 3

BL8 6

CL86CL85

BL9 1

CL91

BL9 2 BL9 3

CL93CL92

CL94

BL9 4

BL9 7

CL97

CL95 CL96

BL9 5

BL9 8

BL9 6

BL9 9

CL99CL98

BL5 1

BL5 3

BL5 5

BL5 2

BL5 4

BL5 6

BL6 1

BL6 3

BL6 5

CL81 CL83CL82

CL74 CL76CL75

CL71 CL73CL72

…integration of goalsD

eliv

ery

SL1 1

RL11 RL12

CL12CL11

BL1 3

BL1 1

SL1 2

BL1 2

BL1 4

CL14CL13

RL21

CL21 CL22

RL22

BL2 1

BL2 3

BL2 2

BL2 4

CL24CL23

SL2 1

CL32CL31

BL3 3

BL3 1

SL2 2

BL3 2

BL3 4

CL34CL33

CL41 CL42B

L4 1B

L4 3

BL4 2

BL4 4

CL44CL43

SL3 1

CL52CL51

BL6 2

CL62CL61

SL3 2

CL54CL53

SL3 3

CL56CL55

CL63 CL64

BL6 4

BL6 6

CL66CL65

RL31

BL7 1

BL7 4

RL32 RL33

BL7 2

BL7 5

BL7 3

BL7 6

BL8 1

BL8 4

CL84

BL8 2

BL8 5

BL8 3

BL8 6

CL86CL85

BL9 1

CL91

BL9 2 BL9 3

CL93CL92

CL94

BL9 4

BL9 7

CL97

CL95 CL96

BL9 5

BL9 8

BL9 6

BL9 9

CL99CL98

BL5 1

BL5 3

BL5 5

BL5 2

BL5 4

BL5 6

BL6 1

BL6 3

BL6 5

CL81 CL83CL82

CL74 CL76CL75

CL71 CL73CL72

…integration of capabilities & goalsVa

lue

Cre

atio

n

… any color is identified with Hue, saturation and Luminance

Col

or a

s a

mon

itorin

g to

ol

Similarities bring both togetherHue & Potential based on bandwidthSaturation & Continuity based on saturation Luminance & Delivery based on luminance

Excellence is something that a human resource invites, by the asset he becomes.

…. AXELL

Thanks…chinmoy.sarkar@yahoo.com

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