AVEW FactSheet 8

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ActionView International, Inc. and its wholly owned MatchFights, LLC subsidiary have launchedhe World Championship Full Contact (WCFC) brand - the very latest and most exciting action

ports entertainment product. WCFC events are brought to a worldwide audience live, over thenternet in a streaming high definition format. With a unique set of rules that favor action and allowor a wide variety of fighting styles, WCFC is designed to appeal to a massive global audience.

WCFC events have been made faster paced, more exciting and more fan oriented than traditionalMMA fare by incorporating unique features including two-minute rounds, no tap-outs and noudges, and fans voting online for the winners. The company’s revenue model is based on pay-per-view buys, paid event attendance, advertising, sponsorships, merchandise sales, and brandname licensing. A fighting-specific online community, similar to Facebook, is being launched aspart of WCFC, which will not only become the gathering point for the growing number of MMA-tyle fight fans but will allow the company direct access to the specific target demographic that will

purchase pay-per-view subscriptions for WCFC events.

Investor Fact Sheet

  December 2009 

OTC: AVEW

Market Drivers Investment Highlights Growth Strategy  

Per Event PPV Income* (estimated):

Total PPV Buys 100,000

Estimated Revenues $ 995,000

Cost of Broadcast $ (30,000)

Cost of Web Promotion $ (30,000)

Estimated PPV Income $ 935,000

  Assumes $9.95 ave. PPV charge

MMA is recognized as the fastest •growing sport in the United States - domestic revenues from $300 million in 2008, 90% of which was controlled by a single entity 

MMA has overtaken boxing in •popularity in most key demographics,most dramatically among 18-40 year- old males 

80% of men ages 18-35 now get their •news from the Internet - the single biggest driver to a website is free 

video content; the single biggest factor that keeps someone on a website is free news 

Increased desire for more cost- •effective entertainment options,especially those delivered via the Internet 

The appeal of multinational shows,•highlighting fi ghting styles of other countries and cultures 

Few publicly traded companies in the •MMA entertainment industry 

Fixed costs to produce events and • deliver through Internet channel 

Revenue generated by pay- per view • buys of a live, streaming Internet broadcast 

Internet broadcast delivered at a lower • cost structure since there is no need to secure television contracts, provide guaranteed minimums, etc.

Delivery cost per subscriber is around • $1.00. This allows WCFC to price 

its PPV events at a fraction of that charged by competing products and still generate substantial earnings 

At relatively modest PPV numbers,• the company reaches pro fi tability; with a global potential audience, the PPV revenue potential is very high (with an inital goal of goal is 50,000 PPV buys at $9.95 WCFC will generate a pro fi t of $450,000 per event)

WCFC events cover their costs from • ticket sales and sponsors, allowing the PPV revenues to be nearly 100% 

Aggressive marketing and awaren• through social networking and viramedia program 

Introduction of product into global • market where different styles of fucontact fi ghting are well-establishe

The low cost per PPV allows us to• aggressively target international markets, such as China, where television broadcasts of MMA-stylevents routinely exceed 40 millionviewers 

MatchFights slated to become the• worldwide sanctioning body for fulcontact fi ghting with established rusanctioning of events and creationtitle holders for each weight class belt holders will be recognized as best fi ghters in the world)

Fight purse model ( fi ghter receives• percentage of revenue from InternPPV buys) will allow WCFC to attrtop talent 

Total estimated gross corporate revenues and netncome:

* Does not include income from non-Psources

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Stock symbol: AVEW (OTC) Revenues: $ 7.7 MStock symbol: AVEW (OTC) Revenues: $ 7.7 M

Market Cap: $ 1.1 Million Net Income: $ 2.5 MMarket Cap: $ 1.1 Million Net Income: $ 2.5 M

Shares Outstanding: 54 million (as of Dec. 1) Fiscal Year End: DecemShares Outstanding: 54 million (as of Dec. 1) Fiscal Year End: Decem((* 2010 pr* 2010 pr

he most popular websites among our target demographic are those that provide eitheree video, social interaction, or news. By incorporating all three into one social mediaebsite, ActionView will rely in part on viral marketing as part of a comprehensiveogram to generate awareness of the WCFC and promote upcoming pay-per-viewents. WCFC.COM will be the first and only web-based community targeting the fight

ommunity.

s fact sheet contains ‘forward-looking statements’ within the meaning of the Securities Exchange Act of 1934. Any statements that expolve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or perfo

e not statements of historical fact and may be ‘forward-looking statements.’ Forward-looking statements are based on expectations, estima

ojections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events taterially from those presently anticipated.

Clips from the premiere MatchFights event are currentlyavailable on YouTube, the leader in online video. Fans can

also follow the WCFC on Facebook and Twitter

MA-style contests currently dominate the “ultimate fighting” market with high profile events of 2009ceeding 1 Million pay-per-view buys each. With delivery only through PPV TV, rather than the Internet,MA events are not available to as broad an audience as WCFC events. The $50 PPV price tag alsocourages many in MMA’s core audience, including college students, from buying PPV events. With

delivery cost per viewer less than a dollar, WCFC can price its events as low as $4.95 and still beremely profitable.

orld Championship Full Contact bouts depart from traditional MMA contests in several ways. WCFCes encourage the participation of all different styles of fighters—not just the MMA style favored by theC. This allows for traditional forms of martial arts (Tae Kwon Do, Karate, Kenpo, etc.) to have theirtlet in a combat style environment where where no single style has the competitive advantage (MMAes are designed to favor jujitsu style fighters). The rules effectively eliminate the tap-out as a meansend a fight, since tap-outs are not recognized by the WFCF. Grappling, while allowed under the rules,es not earn a fighter points and cannot be used to end the fight. This encourages fighters to rely onombination of strikes (kicks, punches, elbows and knees), either from a standing or ground position,generate points or earn a knockout. All WFCF fights have 2-minutes rounds, which are designed tocourage a fast-paced fight filled with multiple strikes.

CFC also provides interactive features as part of its Internet broadcast, which allow fans to voteine for the matchups they want to see and then vote for the winners of fights that go the distance. Aneractive online chat feature allows fans to discuss the action during the live event and users can also

up their own chat groups. The broadcasts also feature a live rock concert and a ring girl contest.

e social network features of the website will be the first and only fight-specific web community ine world. The new website enables fighters to easily update their profiles with new videos and otherntent, scout their next opponent, and contact promoters to book future fights. Promoters, in turn, caneck out fighters, promote their events, post results and even sell tickets. For fans, there is simply notter place to go to find news from MMA, boxing, tradition martial arts, and other fight styles, build theirn profiles, post videos, and interact with their favorite fighters. As fans vote online for their favoriteeos, the most popular fighters can be identified and scheduled for upcoming PPV events.

CONTACT:Gemini Financial Communicat888-528-0883investors@actionviewint.com

Strategic partners:

Social media andviral marketing

Internet delivery of livemedia content