Automotive20

Automotive 2.0Blast Your Competition

Automotive Enthusiast Dealer

Entrepreneur Manager Husband Salesman Surfer

Strategist Internet Marketer Google Certified

Music Lover Gadget Guy

My Cloud

Q&A

/toddlearsmith#dd6

Now What?

Game Plan

X X X X X

O O O O

Strategy –noun, plural -gies

A strategy is a plan of action designed to achieve a particular goal

TacticsOne or more tasks implemented to achieve a

specific goal

Marketing Tactics

• Website

NOTICE THE TREND YET?

=Too Many Choices

(Shopping Paralysis)

Stand Out From The Crowd

In a recent R.L. Polk study, 85% of web shoppers to automotive sites felt that their interaction with the dealership website and the relationship that resulted from that interaction was the most significant factor in choosing which dealership they would purchase from.

Website Tactics

1. Give Shoppers Direction 2. Make it Easy3. Build Trust4. Multiple Contact Points5. Make it Unique

5

Search Engine Optimization

Focus

Search Tactics

1.Write Short Articles2.Mine Analytics3.Go Long Tail

3

Pay Per Click

PPCTacticsBEST PERFORMING ADS

1. USE NUMBERS 2. “OFFICIAL SITE” TAGLINE

2

Website Statistics

If It’s Free It’s For ME

Google Conversion

1.Exit Pages2.Bounce Rate3.Page Views4.Time Spent On Site5.Unique Visitors

Analytics5

Tactics

Virtual Sales Team

Click Path InformationLocation of ShopperReferring Website Previous ChatsKeywords

WhisperTranslation

Detailed Web Analytics“Shop With Me” Technology

Chat Tactics

1. Use Proactive Engagement2. Lead Your Shoppers3. Get Personally Involved4. Dedicate Time

4

Email Marketing

ARE YOU COMPELLED?

To Respond

GET PERSONALIZED NOW

4 Emai

lTa

ctics

1. Email Newsletter2. White Listed & Can-Spam Compliant3. Subject Line4. Engaging Content That Directs You

Social Media

Connect With People Just Like You

Start Small

Social Media Tactics

1.FaceBook – Build Network2.YouTube – Shoot Videos3.Twitter – Join Conversations

3

Extra Tactics

1.Change Unsold Marketing to Pre-Owned After 30 Days

2.Put your Specials Page at the Top of your Inventory

3.Why Buy From You?

3

Q&A

/toddlearsmith

Todd L SmithPresidentActivEngage800-775-7358todd@activengage.comTwitter.com/toddlearsmith

TheEnd

THIS PRESENTATION IS AVAILABLE ONLINE

WWW.ACTIVENGAGE.COM/TODDSMITH